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Since its establishment in 1995, SM Entertainment has pioneered the entertainment industry in Korea and is a total entertainment group leading the global Korean Wave and K-POP sensation.

Group companies

SM Culture & Contents


SM Culture & Contents 는 2012년 4월 아시아 최대의 엔터테인먼트 그룹으로 성장하고 있는 ㈜에스엠엔터테인먼트가 코스닥 상장사인 BT&I를 인수하면서 아시아 최대의 영상 콘텐츠 및 배우, MC 매니지먼트 회사로의 도약을 목표로 사명을 SM Culture & Contents로 변경한 회사입니다. SM Culture & Contents 는 연기자 MC 매니지먼트 사업 및 드라마, 영화 등의 영상 프로그램 제작사업과 함께 다양한 예능 및 TV프로그램 제작사업을 추진하고 있으며, SM Entertainment 그룹의 풍부한 글로벌 네트워크를 기반으로 글로벌 영상 콘텐츠 사업을 본격적으로 추진하고 있습니다. 또한 2017년 12월에는 SK그룹의 In-House 종합광고대행사를 흡수합병하여 광고대행업까지 사업을 확장하고 있습니다.

  • Establishment 1980.07.05
  • Representative Director Kim Young Min, Dong-jun, Kim
  • Main Business 예능 등 영상콘텐츠 제작업 / 연예 매니지먼트업 / 광고업 / 여행업
  • Phone 02-6240-9400
  • Address 648 Samseong-ro, Gangnam-gu, Seoul
sub title icon   MANAGEMENT

방송인 강호동, 신동엽, 이수근, 김병만, 전현무 등 국내 대표 MC들과 배우 황신혜, 김수로, 이학주, 윤나무, 강필석, 김재범 등 방송과 공연을 오가는 폭 넓은 연기자들을 고루 갖춘 전문적인 매니지먼트 시스템을 확립하였습니다.

sub title icon   TRAVEL

우리나라 20,000여개의 여행사 중 항공권 판매실적 상위 0.1%의 코스닥 상장 여행기업입니다, 기업체 출장 및 MICE 여행 서비스와 함께 온라인 전문 여행사 TOUREXPRESS, 전세계 호텔 예약 전문기업 HOTELTREES, SMTOWN 글로벌 패키지를 통해 Total Travel Solution을 제공하고 있습니다.

sub title icon   ADVERTISING AGENCY

SM그룹은 셀럽 매니지먼트, 방송/연예 컨텐츠, 모바일, 여행, 유통 뿐 아니라 기업과 브랜드의 대 소비자 통합 커뮤니케이션을 담당하는 광고사업 까지, 라이프스타일 전반에 걸친 비즈니스를 수행하는 종합 플랫폼을 보유한 회사입니다. 다년간 수많은 히트 캠페인을 만들어온 강력한 크리에이티브 역량은 물론 국내 어떤 광고 대행사에도 없는 SM 그룹의 셀럽들과 방송·연예·미디어 노하우가 결합된 Contents 파워, 그리고 국내 어떤 광고 대행사에도 없는 3,600만 명의 방대한 빅데이터는 SM Culture & Contents만의 차별점이자 강점입니다. 


차별화된 매니지먼트 시스템과 네트워크를 활용한 대한민국 최대 예능 제작사입니다. 2012년 예능 제작사업 시작 이후, 누적 재생시간 2500시간 이상, 50개 채널 이상 에서 160개 프로그램 이상이 방영되었습니다. 오리지널 콘텐츠는 한국을 비롯하여 일본, 중국, 태국, 인도네시아, 베트남 각국에서 방영되고 있습니다.

SM Entertainment Japan Inc.

SM Japan

SM Entertainment Japan is the Japanese affiliate of the top entertainment company in Asia, SM Entertainment. The company is engaged in the exclusive management of S.M. artists in Japan, has exclusive license rights for the sales of albums, digital music, and merchandise, and promotes the concert business for concerts and fan meetings held in Japan.

  • Establishment 2001.01.22
  • Representative Director Nam So Young
  • Main Business Album / Concert / Management
  • Phone +81 (0) 6406-4560
  • Address Minami-aoyama Minato-ku, Tokyo



Dream Maker Entertainment

Dream Maker Entertainment is a Hong Kong-based concert planning agency representing not only Korea, but all of Asia. The company has been presenting the best concerts with the best artists to spread Korean contents to the entire world. The company organizes over 80 concerts around the world each year and is growing into the world’s best concert planning agency through cooperation with over 30 partners worldwide.

  • Establishment 1995.02
  • Representative Director Kim Young Min
  • Main Business Concert Planning
  • Phone 02-323-8500




KEYEAST Co., Ltd. Operates with the vision to be "Asia's #1 leading entertainment company" and engages in a variety of licensing businesses including artist management, merchandizing/licensing, planning and production of dramas and films.

  • Establishment 1996.10.08
  • Representative Director Pil-Soon Shin, Sung-Hye Park
  • Main Business Artist Management / Visual Content Production and Distribution / Licensing
  • Phone 02-3444-2002
  • Address 30, Hakdong-ro 11-gil, Gangnam-gu, Seoul, Korea
KEYEAST Co., Ltd. Operates with the vision to be "Asia's #1 leading entertainment company" and engages in a variety of licensing businesses including artist management, merchandizing/licensing, planning and production of dramas and films.

KEYEAST is making an effort to influence and expand into the global market and at the same time grow into a comprehensive media content company.

In addition, KEYEAST has affiliated companies including Stream Media Corporation, SMC, CONTENT Y and CONTENT K. DA is an exclusive distributor of Korean content through KNTV , DATV and Kchan! HanryuTV in Japan, CONTENT Y is a artist management company and CONTENT K is a producer of films and dramas.

SM Life Design Group Co., Ltd

SM Life Design Group Co., Ltd

SM Life Design Group is a company engaged in specialized printing (lottery), distribution of blockbusters (create DVD, Blu-ray of Walk Disney, Warner Bros. Korea, Show Box, NEW based on license agreements) and media production (The Last Empress, Sister is Alive, Lingeriee Girls' Generation). The Company became an affiliate of SM Group in 2018 and will open up various business opportunities within the group.

  • Establishment 1998.12.29
  • Representative Director Han Se Min
  • Main Business Specialized Printing/Content Distribution/Media (Drama) Production
  • Phone 031-955-7171
  • Address 376, Jikji-gil, Paju-si, Gyeonggi-do


SM Entertainment USA Inc.


S.M. Entertainment USA is an affiliate of the top entertainment company in Asia, S.M. Entertainment, and is engaged in marketing, public relations, and management activities on behalf of S.M. artists in America alongside its concerts, fan meetings, album, digital music, and merchandise businesses. The company is also engaged in joint projects with its network of major labels, agencies, and film companies in America.

  • Establishment 2008.08.14
  • Representative Director Han Se Min
  • Main Business Entertainment Management
  • Phone 02-6240-9800
  • Address 3731 Wilshire Blvd. Suite 612 Los Angeles, CA 90010


SM True Co., Ltd.

SM True

S.M. True is a joint venture established by True Group, the largest broadcasting, telecommunication, and distribution company in Thailand, and S.M. Entertainment, the leading entertainment company in Korea. As its exclusive partner in Thailand, the company is engaged in exclusive licensing and sales operations for the entertainers, albums, digital music, and products of S.M., as well as concerts and fan meetings in Thailand. The company is also discovering and fostering new artists as a local management agency for the entertainers of S.M. and new artists of Thailand.

  • Establishment 2011.07
  • Representative Director Kim Young Min
  • Main Business Management of Thai Region, etc.
  • Phone +66 (0) 2 615 9000
  • Address Phaya Thai District, Bangkok 10400


S.M. F&B Development Co., Ltd.

SM F&B Development

S.M. F&B DEVELOPMENT opened ‘Podo-Namu’, a restaurant that offers exquisite home-style Korean cuisine in an elegant atmosphere in Nishi-Azabu, Japan in October 2008. It also opened ‘e-Table’, a private restaurant to enjoy wine, sake, and makgeolli with Korean dishes prepared with a modern touch, in Sinsa-dong in February 2009. S.M. F&B Development opened ‘SMT SEOUL’, a multiplex restaurant in Cheongdam-dong in January 2016 and expanded to America, Japan, China, and Asia from 2016, and will continue to promote the F&B business.

  • Establishment 2008.01.22
  • Representative Director Lee Jin Gyu
  • Main Business Restaurant Business / Franchise / Food Import and Wholesales
  • Phone 02-6240-9300
  • Address 125-24, Cheongdam-dong, Gangnam-gu, Seoul


S.M. Brand Marketing

SM Brand Marketing

S.M. Brand Marketing is an affiliate of S.M. Entertainment specializing in discovering various business items using the global company brand, S.M. Entertainment, and also manages brand images. The company is operating SUM, a shop that gives people the chance to experience the lifestyles of celebrities; SUM MARKET, which realizes the concept of CSV (Creating Shared Value) by launching products through collaboration with outstanding small and medium-sized enterprises; and SUM CAFÉ, which is a new type of space for F&B.

  • Establishment 2008.08.18
  • Representative Director Park Jun Young
  • Main Business Intellectual Property Right and License Business (Brand, Trademark, etc.) / Management, Marketing Consultation, Planning and Consulting
  • Phone 02-6240-9800
  • Address 648, Samseong-ro, Gangnam-gu, Seoul


SMTOWN Planner Co., Ltd.


With the capability to operate SM Group's lifestyle business and by securing a variety of attractive items outside the company, SMTOWN PLANNER is making efforts to spread the cultural space called “SMTOWN” globally and preparing a new leap forward for SM brands.

  • Establishment 2017.04.03
  • Representative Director Han Ji-seop
  • Main Business Real estate (cultural space) investment / Culture and art related service business / Cultural space (theme park, cultural exhibition, etc.) development and operation business / Commodity brokerage and wholesale
  • Phone 02-6240-9487
  • Address 648, Samseong-ro, Gangnam-gu, Seoul


everysing Co.,Ltd.


everysing is an affiliate of SM Entertainment, the best entertainment company in Asia, and it directly develops and operates 'everysing' which is the best karaoke application in Korea.

  • Establishment 2017.07.07
  • Representative Director Kim Young Min
  • Main Business
  • Phone 02-6240-9800
  • Address 3F. Samgwang Building, 633, Samseong-ro, Gangnam-gu, Seoul




Esteem is a representative management company in Korea that manages the top models of Korea, fosters new models, and plans and manages the activities of fashion celebrities. With its comprehensive knowhow in the fashion business from the planning, production, and presentation of various fashion content, such as collections and launching shows of renowned foreign fashion brands and top designer brands of Korea, to public relations and systematic distribution systems inside and outside of the country, Esteem has been systematically managing new designers and artists.

  • Establishment 2004.08.01
  • Representative Director Kim So Yeon
  • Main Business Fashion Event Planning and Presentation / Model Management
  • Phone 02-6081-2838
  • Address 40, Nonhyeon-ro 168-gil, Gangnam-gu, Seoul, Republic of Korea




galaxiaSM is the largest sports-entertainment company in Korea. It is expanding its business in various fields, ranging from digital marketing to events, branded content, merchandizing, and healthcare, in which competitive content can be fully utilized based on the value of its celebrities and marketing knowhow.

  • Establishment 2004.11.22
  • Representative Director Shim Woo Tack
  • Main Business Sports Marketing and Management, Advertisement Agency and Production, Event, Exhibition, Event Agency, Broadcasting Program Production
  • Phone 02-775-1300
  • Address 7Fl. Misung B/D, 115-7, Nonhyeon-dong, Gangnam-gu, Seoul




미스틱엔터테인먼트의 새 이름, 미스틱스토리. 음악, 영화, 방송 등 콘텐츠는 결국 좋은 이야기에서 출발합니다. ‘미스틱스토리’는 좋은 이야기를 담은 콘텐츠를 만들고자 하는 우리의 다짐입니다. 미스틱이라는 이름답게 규정되지 않은 참신한 창작물을 선보이는 콘텐츠 회사로 나아가겠습니다.

  • Establishment 2013.01.23
  • Representative Director Jo Young Chul
  • Main Business Album Planning, Visual Media Contents Planning and Production, Management
  • Phone 02-6352-1379
  • Address 41, Hannam-daero 20-gil (Hannam-dong), Yongsan-gu, Seoul