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OVERVIEW
Since its establishment in 1995, SM Entertainment has pioneered the entertainment industry in Korea and is a total entertainment group leading the global Korean Wave and K-POP sensation.

Responsibility

Vision SM Smile. Our dream is to build a future where everyone can smile together through culture. We will build a miraculous future where we can dream and smile as much as we like.



 

Brand Identity


Meaning of Smile

The logo embodies the shape of the heart, symbolizing the vision of SM for its corporate social responsibilities in spreading smiles and love together.

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Major Programs The social responsibility programs of SMile focus on activities that can instill dreams into the young people who will lead the future.

SMile Social Service Corp.

Launched in June 2014, SM executives and artists have participated in monthly volunteer activities.
Activities : Visits to welfare facilities, protection of abandoned animals, painting of murals, invitations to concerts, etc.

Culture/Education

SMile Music Festival

This is a social responsibility program of SM that supports children and youth who have kept their dreams through music even under difficult circumstances.

- Facilities Supported : Children and youth welfare facilities in metropolitan areas (local children's centers, children’s homes, multicultural centers, group homes, etc.)
- Fields Supported : Chorus, band, dance (Every June, we recruit teams who want to participate, and then train them to hold a joint performance in November.)
- Application : Go to the Application for the 2017 SMILE Music Festival http://cafe.naver.com/smilesmf
- Inquiry : sm_smile@smtown.com

Donation/Sponsorship

SM has continuously been involved in donations and sponsorships wherever needed.

- Endowments : Donation to victims of the Sewol Ferry Disaster and their families / donation to the Gangnam Welfare Foundation / contribution to UNICEF
- Participating as Official Sponsor : 2014 Asian Para Games Incheon (Visionary Partner) 
- Cultural Contribution : Preparation of cultural contribution seats during concerts (to invite youth from welfare facilities)

Partnerships

SM looks for ways to provide greater contribution to the society through various partnerships with companies and non-profit organizations.

- Samsung | Visit to Motherland for Migrant Women
- Korea Red Cross | RCY Program
- Korea Committee for UNICEF | MOU for Social Contribution
- FKI | SMile Vocational Experience at SMTOWN@Coexartium