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OVERVIEW
Since its establishment in 1995, SM Entertainment has pioneered the entertainment industry in Korea and is a total entertainment group leading the global Korean Wave and K-POP sensation.

Group companies

SM Culture & Contents

SM C&C

SM Culture & Contents is the new name the company adopted with the aim to leap forward as Asia's largest visual contents, actor and MC management company when SM Entertainment Co., Ltd., which is growing to become Asia's largest entertainment group, acquired the KOSDAQ-listed company BT&I in April 2012. SM Culture & Contents is promoting various TV programs and variety show productions alongside actor and MC management, visual program productions such as dramas and movies, and also actively pursuing the global visual contents business based on the rich global network of SM Entertainment Group. In December 2017, the company merged with SK Group's in-house comprehensive advertising agency and expanded its business to advertisement.

  • Establishment 1980.07.05
  • Representative Director Kim, Dong-Joon (co-CEO) Namkoong, Cheol (co-CEO)
  • Main Business Visual contents production such as variety shows / entertainer management / advertisement / travel
  • Phone 02-6233-6400
  • Address 83-21, WANGSIM-RI,SEONGDONG-GU, SEOUL, KOREA
sub title icon   MANAGEMENT

We have established a professional management system with Korea’s top MC's such as Kang Ho-dong, Shin Dong-yeop, Kim Byeong-man, Jeon Hyeon-moo and a wide range of actors who work across television and stage such as Hwang Shin-hye, Kim Soo-ro, Lee Hak-joo, Yoon Na-moo, Kang Pil-seok, and Kim Jae-beom.


sub title icon   TRAVEL

Among 20,000 travel agencies in Korea, our KOSDAQ-listed travel company is placed in the top 0.1 percent in terms of sales record for air flights. We provide a Total Travel Solution through SMTOWN Global Package which includes company trips and MICE trip services, online exclusive travel agency TOUREXPRESS, and global hotel booking agency HOTELTREES. 
 

sub title icon   ADVERTISING AGENCY

SM Group is a company equipped with a comprehensive platform that runs businesses throughout its lifestyle, and not only in celebrity management, broadcast/entertainment contents, mobile, travel, and distribution, but also in advertising business that are responsible for B2C integrated communication. The key differentiation and strength of SM Culture & Contents is its combination of excellent creativity that has produced hit campaigns for many years, solid contents through SM Group celebrities and know-how for broadcast, entertainment, media that no other local advertisement agencies possess, along with big data of 36 million people, which is also not found in any other local advertisement agencies.

   

sub title icon   VISUAL CONTENT PRODUCTION

SM Culture & Contents is Korea's largest entertainment program producer which utilizes the differentiated management system and network. Since the launch of the production business in 2012, more than 160 programs have been broadcasted on more than 50 channels with cumulative playback time exceeding 2,500 hours. Currently, our original contents are being broadcasted in Korea, Japan, China, Thailand, Indonesia, and Vietnam.

SM Entertainment Japan Inc.

SM Japan

SM Entertainment Japan is the Japanese affiliate of the top entertainment company in Asia, SM Entertainment. The company is engaged in the exclusive management of S.M. artists in Japan, has exclusive license rights for the sales of albums, digital music, and merchandise, and promotes the concert business for concerts and fan meetings held in Japan.

  • Establishment 2001.01.22
  • Representative Director Young Jun Tak
  • Main Business Album / Concert / Management
  • Phone +81 (0) 6406-4560
  • Address Minami-aoyama Minato-ku, Tokyo

 

DREAM MAKER ENTERTAINMENT LIMITED

Dream Maker Entertainment

Dream Maker Entertainment is a Hong Kong-based concert planning agency representing not only Korea, but all of Asia. The company has been presenting the best concerts with the best artists to spread Korean contents to the entire world. The company organizes over 80 concerts around the world each year and is growing into the world’s best concert planning agency through cooperation with over 30 partners worldwide.

  • Establishment 1995.02
  • Representative Director Sung-hak Kim
  • Main Business Concert Planning
  • Phone 02-323-8500
  • Address 25 CANTON ROAD TSIM SHA TSUI KL

 

KEYEAST

KEYEAST

KEYEAST Co., Ltd. Operates with the vision to be "Asia's #1 leading entertainment company" and engages in a variety of licensing businesses including artist management, merchandizing/licensing, planning and production of dramas and films.

  • Establishment 1996.10.08
  • Representative Director Sung-Hye Park, So Young Nam
  • Main Business Artist Management / Visual Content Production and Distribution / Licensing
  • Phone 02-3444-2002
  • Address 30, Hakdong-ro 11-gil, Gangnam-gu, Seoul, Korea
KEYEAST Co., Ltd. Operates with the vision to be "Asia's #1 leading entertainment company" and engages in a variety of licensing businesses including artist management, merchandizing/licensing, planning and production of dramas and films.

KEYEAST is making an effort to influence and expand into the global market and at the same time grow into a comprehensive media content company.

In addition, KEYEAST has affiliated companies including Stream Media Corporation, SMC, CONTENT Y and CONTENT K. DA is an exclusive distributor of Korean content through KNTV , DATV and Kchan! HanryuTV in Japan, CONTENT Y is a artist management company and CONTENT K is a producer of films and dramas.

SM Life Design Group Co., Ltd

SM Life Design Group Co., Ltd

SM Life Design Group is a company engaged in printing(albums, photo books, kit albums, season greetings, summer packages, and other general prints), distribution of movie content(create DVD and Blu-ray of Walt Disney, Warner Bros. Korea, Show Box, NEW based on license agreements), logistics business(goods and albums). The Company became an affiliate of SM Group in 2018 and will open up various business opportunities within the group.

  • Establishment 1998.12.29
  • Representative Director Young Jun Tak
  • Main Business Printing/Content Distribution/ Logistics business
  • Phone 031-955-7171
  • Address 376, Jikji-gil, Paju-si, Gyeonggi-do

 

SM Entertainment USA Inc.

SM USA

SM Entertainment USA is an affiliate of the top entertainment company in Asia, S.M. Entertainment, and is engaged in marketing, public relations, and management activities on behalf of S.M. artists in America alongside its concerts, fan meetings, album, digital music, and merchandise businesses. The company is also engaged in joint projects with its network of major labels, agencies, and film companies in America.

  • Establishment 2008.08.14
  • Representative Director Lee Jin Gyu
  • Main Business Entertainment Management
  • Phone +1 323 965 9800
  • Address 3731 Wilshire Blvd. Suite 612 Los Angeles, CA 90010

 

SM True Co., Ltd.

SM True

S.M. True is a joint venture established by True Group, the largest broadcasting, telecommunication, and distribution company in Thailand, and S.M. Entertainment, the leading entertainment company in Korea. As its exclusive partner in Thailand, the company is engaged in exclusive licensing and sales operations for the entertainers, albums, digital music, and products of S.M., as well as concerts and fan meetings in Thailand. The company is also discovering and fostering new artists as a local management agency for the entertainers of S.M. and new artists of Thailand.

  • Establishment 2011.07
  • Representative Director Kyungjin Han
  • Main Business Management of Thai Region, etc.
  • Phone +66 (0) 2 615 9000
  • Address Phaya Thai District, Bangkok 10400

 

SM BRAND MARKETING Co., Ltd.

SM Brand Marketing

SM BRAND MARKETING is in charge of SM Entertainment Group’s online platform, metaverse, and commerce business combined with digital technology. We implement metaverse with the artists’ IP, establish fan community platform, plan and develop P2C (Play to Create) Service, and operate distribution business through planning and developing of MD products using on/offline commerce platform and IP. We promote NFT and metaverse business through partnerships with renowned global crypto and metaverse corporates. SMBM is taking the lead in the globalization of IP-based commerce business in North America and Southeast Asia.

  • Establishment 2008.08.18
  • Representative Director Lee Sung Su
  • Main Business E-commerce & Platform Management, Product Planning & Production, Distribution, Space Management, and more
  • Phone 1661-6110
  • Address 83-21, Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea
sub title icon   KWANGYA STORE

SM BRAND MARKETING is operating online KWANGYA STORE, where we offer SMBM PB products and IP products of artists under SM Entertainment Group and other K-POP artists. 

SMBM collects big data of fan communication through an online commerce platform, and with this data, we launch MD collections based on customers’ demands.


sub title icon   KWANGYA @SEOUL

“KWANGYA”-inspired participatory space where fans can experience SM’s unique SMCU (SM Culture Universe). KWANGYA is a space where fans can experience and enjoy various contents with a connection between the real world and the virtual world. SMBM is planning to open a multi-complex participatory space in L.A and Jakarta and introduce a variety of KWANGYA to the world.


sub title icon   KWANGYA CLUB

Official fan club service for K-POP artists. Provides various solutions optimized for K-POP fandom activities starting from the stage of getting to know the artist to becoming a real fan. KWANGYA CLUB is currently providing services for the artists under SM Entertainment and is continuously developing to provide services for many other K-POP artists in the future.​

   

sub title icon   MD planning/production and distribution

We plan and produce PB products with SM Entertainment Group and other corporates' IP. These products are distributed through multiple channels including online commerce KWANGWYA STORE, offline store KWANGYA STORE @SEOUL, major digital distribution platform, major global platform open markets.

 

sub title icon   Private Brand planning and development​

IWe develop and distribute IP brand products with the aim of establishing a continuous commerce circulation structure of IP. Celebrities participate in planning products to fulfill customer Needs. SMBM is committed to developing and distributing products that fully satisfy a wide range of customers including the Fandom based on the reliability of Celebrity. SMBM is currently producing F&B PB products and is in the process of on/offline sales & distribution, planning brand products of various Celebrity IPs and categories hereinafter.​

SMTOWN Planner Co., Ltd.

SMTOWN PLANNER

With the capability to operate SM Group's lifestyle business and by securing a variety of attractive items outside the company, SMTOWN PLANNER is making efforts to spread the cultural space called “SMTOWN” globally and preparing a new leap forward for SM brands.

  • Establishment 2017.04.03
  • Representative Director Han Ji-seop
  • Main Business Real estate (cultural space) investment / Culture and art related service business / Cultural space (theme park, cultural exhibition, etc.) development and operation business / Commodity brokerage and wholesale
  • Phone 02-6233-6740
  • Address 6F, 83-21, WANGSIM-RI,SEONGDONG-GU, SEOUL, KOREA

 

DEAR U CO.,Ltd.

DEAR U

Since its first launch in February 2020, the private messaging service DearU bubble has been breaking its highest quarterly sales records every quarter due to the rapid growth in the number of paid subscribers. Compared to other competitors, DearU bubble provides differentiated and exclusive content that meets users’ satisfaction and records a high subscription retention rate. Dear U will continue providing new services that serve special communication experience for both celebrities and fans, and ultimately expand into a more advanced fandom business.

  • Establishment 2017.07.07
  • Representative Director Ahn Jong-oh
  • Main Business DearU bubble, everysing
  • Phone 02-6240-9800
  • Address 4F, 633, Samseong-ro, Gangnam-gu, Seoul

 

ESteem

ESteem

Esteem is a representative management company in Korea that manages the top models of Korea, fosters new models, and plans and manages the activities of fashion celebrities. With its comprehensive knowhow in the fashion business from the planning, production, and presentation of various fashion content, such as collections and launching shows of renowned foreign fashion brands and top designer brands of Korea, to public relations and systematic distribution systems inside and outside of the country, Esteem has been systematically managing new designers and artists.

  • Establishment 2004.08.01
  • Representative Director Kim So Yeon
  • Main Business Fashion Event Planning and Presentation / Model Management
  • Phone 02-6081-2838
  • Address 27 Insadong 9 Gil, Jongno-gu, Seoul, Republic of Korea

 

galaxiaSM

galaxiaSM

galaxiaSM is the largest sports-entertainment company in Korea. It is expanding its business in various fields, ranging from digital marketing to events, branded content, merchandizing, and healthcare, in which competitive content can be fully utilized based on the value of its celebrities and marketing knowhow.

  • Establishment 2004.11.22
  • Representative Director Lee Bhan Seok
  • Main Business Sports Marketing and Management, Advertisement Agency and Production, Event, Exhibition, Event Agency, Broadcasting Program Production
  • Phone 02-775-1300
  • Address 7Fl. Misung B/D, 115-7, Nonhyeon-dong, Gangnam-gu, Seoul

 

MYSTIC STORY

MYSTIC STORY

Mystic Story is the new name of Mystic Entertainment. Contents such as music, movies, and TV programs essentially start with a good story. "Mystic Story" is our commitment to create contents with good stories. We will become a contents company that provides unconventional and fresh contents which fits the name, Mystic.

  • Establishment 2013.01.23
  • Representative Director Youngchul Cho
  • Main Business Album Planning, Visual Media Contents Planning and Production, Management
  • Phone 02-6352-1379
  • Address 41, Hannam-daero 20-gil (Hannam-dong), Yongsan-gu, Seoul