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SUSTAINABILITY
SM Entertainment will utilize CULTURE TECHNOLOGY to create the best cultural content, promote Korean culture and enrich people’s lives.

Environment

One song can change a life,

one tree can change the world

SM Entertainment is carrying out a project to make the Earth greener through planting trees.

HUMANITY & SUSTANIABILITY

SM Sustainability Forum

On January 1, 2023, SM Entertainment unveiled a forum on the theme of Humanity & Sustainability to the world.

This Forum discussed the role of K-pop and the Korean Wave, both global influences, on climate change and sustainable development issues faced by modern society. Chief Producer Soo-Man Lee along with renowned scholars from Korea and overseas, and EXO’s SUHO who attended on behalf of K-pop artists, joined together in meaningful conversations.

As a company that has led K-Pop, SM Entertainment welcomes 2023 with the ‘Tree-planting K-Pop Festival, we plan to carry out various campaigns in promoting global sympathy and solidarity for the sustainable development of our planet.

HUMANITY & SUSTANIABILITY SM Sustainability Forum