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SUSTAINABILITY
SM Entertainment will utilize CULTURE TECHNOLOGY to create the best cultural content, promote Korean culture and enrich people’s lives.

Environment

KWANGYA Forest Creation Project

Forest provides habitats for various creatures on top of abbreviating damage caused by the climate crisis.

SM Entertainment has created a forest within a city to preserve biodiversity.

We plant and nurture trees in the KWANGWA Forest for our planet's ecosystem and people and provide activities where everyone is invited to participate.

KWANGYA Forest