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SUSTAINABILITY
SM Entertainment will utilize CULTURE TECHNOLOGY to create the best cultural content, promote Korean culture and enrich people’s lives.

Social Contribution

Our Vision and SDGs SM SMile, our dream is to build a future where we can all smile together through culture.
Together, we are building a miraculous future where we can dream and smile all we want.

To ensure inclusive and quality education as stated in UN SDGs 4, SMile has implemented a variety of social contribution activities mainly in Korea and Asia to help children and adolescents --our future leaders-- to develop their dreams and hopes through music education.

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    Social Service Group

    Regular monthly volunteer activity through the willing participation of SM Entertainment staff and artists

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    Education and Culture

    Supporting adolescents who dream to become musicians by using SM's expertise and infrastructure

    SMile Music Festival

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    Partnership

    Implementing various social contribution activities through the partnership with non-profit organizations and companies

    UNICEF/ Happiness Alliance/ Korean Red Cross

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    Donation and Sponsoring

    Various donations and sponsoring activities for those who are in need

SMile Music Festival The SMile Music Festival for children and adolescents who dream to become musicians is SM Entertainment's representative social contribution program. Approximately 10 teams are selected in band, choir, and dance areas, mentored and trained by the SM's artists and professional trainers, and perform the collaboration concerts

Description Date Location
1st Wednesday November 11, 2015 at 19:00 SMTOWN@coexartium 5F SMTOWN THEATRE
2nd Friday November 25, 2016 at 19:00 SMTOWN@coexartium 5F SMTOWN THEATRE
3rd Friday November 24, 2017 at 19:00 SMTOWN@coexartium 5F SMTOWN THEATRE
4th Friday November 23, 2018 at 19:00 SMTOWN@coexartium 5F SMTOWN THEATRE
5th Friday October 25, 2019 at 19:00 SMTOWN@coexartium 5F SMTOWN THEATRE
6th 2020.07.30~2021.03.13 Online Class / Take a profile
Description Date Location
1st Wednesday November 11, 2015 at 19:00 SMTOWN@coexartium 5F SMTOWN THEATRE
2nd Friday November 25, 2016 at 19:00
3rd Friday November 24, 2017 at 19:00
4th Friday November 23, 2018 at 19:00
5th Friday October 25, 2019 at 19:00
6th 2020.07.30~2021.03.13 Online Class / Take a profile
Click to go to SMile Music Festival Homepage
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SMile for U The SMile for U Campaign started after signing the MOU for corporate social responsibility with the Korean Committee for UNICEF in November 2015. The SMile for U Campaign intends to support children in Asian regions to receive music education, and the target areas include Hanoi, Da Nang, and Kon Tum, Gia Lai, Dien Bien in Vietnam.
  • - Project Name : SMile for U
  • - Target Area : Hanoi, Danang, Contum, Dien Bien, GiaLai
  • - Areas of Support : Support for music education through the training of instructors, development of curricula, and support for equipment
  • - Period : October 2016 - September 2022 (6 Years)
  • - Target
  •   · 10,000 children in the target area (including challenged children)
  •   · 7,000 parents, child care workers and Community members
  •   · 3,000 teacher and education officials

SMTOWN GALA

Each year, ‘SMTOWN GALA’ is held, and all donations raised through the event will be entirely donated to UNICEF to be used for the SMile for U Campaign.

SMile Social Service Corp. SMile Social Service Group is mainly comprised of employees and artists of SM Entertainment and all of its affiliates. It is a group of people who are willing to serve others and voluntarily joined the service. It was established in 2014 and has continued regular volunteer activities by bringing services to those who are in need.

  • - Period : The second Saturday of every month(once a month) and lunch time weekdays
  • - Activities : Volunteer Club(Photo, Cooking, caring for abandoned dog), Job mentoring, Infant caring and supporting social activities of impaired youth, briquette delivery, wall painting volunteer, tree planting, hands-on activity etc.
Number of Participants (Total number)
Description 2014 2015 2016 2017 2018 2019 2020
Number of participants (numbers) 130 140 193 177 220 462 147
Description Number of participants (numbers)
2014 130
2015 140
2016 193
2017 177
2018 220
2019 462
2020 147

[UN SDGs 4]

Ensure inclusive and quality education for all and promote lifelong learning

Obtaining a quality education is the foundation to improving people’s lives and sustainable development. Major progress has been made towards increasing access to education at all levels and increasing enrolment rates in schools particularly for women and girls. Basic literacy skills have improved tremendously, yet bolder efforts are needed to make even greater strides for achieving universal education goals. For example, the world has achieved equality in primary education between girls and boys, but few countries have achieved that target at all levels of education.