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OVERVIEW
Since its establishment in 1995, SM Entertainment has pioneered the entertainment industry in Korea and is a total entertainment group leading the global Korean Wave and K-POP sensation.

SM Strategy

THE WORLD’S FIRST CULTURE TECHNOLOGY

Culture technology serving as SM Entertainment’s business foundation comprises three steps:

culture creation, culture development and culture expansion.

We shape our culture technology based on existing technologies of different kinds including 3D, Hologram, Voice Conversion, STS, TTS and Matrix camera.

Culture Technology
CULTURE CREATION

Culture Creation is our system that fosters artists and creates music and contents through the process of casting, training, producing, managing and marketing.

CULTURE CREATION CULTURE CREATION
CULTURE DEVELOPMENT

Culture Development is the process of using and providing the artist IP (Intellectual Property) to induce primary values, categorized into four sections

  • TRADITIONAL

    Music Album/Sound Source/Concert/MD Business

  • CROSSOVER

    Expansion of the genres, including entertainment/movie/play/musical/ classical music

  • IMPRINT

    Diversification of music genres through label business

  • VARIOUS

    A variety of collaborations within the entertainment industry and other similar industries that provide IP

CULTURE EXPANSION

Culture expansion refers to the industrywise stretch of the entertainment industry to other business areas utilizing IP (Intellectual Property).