Date Division Subject
2019-11-14 Press ReleaseCopy URL
Collaboration with SM and INTEL STUDIOS, co-production of immersive media contents
K-pop storytelling meets state-of-the-art volumetric capture technology
SOOMAN LEE Producer will be producing to the state-of-the-art K-POP stage contents that can be enjoyed in 360 degrees.
SOOMAN LEE Producer is a producer of high-tech contents co-produced by SM Entertainment and INTEL STUDIOS of global semiconductor company INTEL, a high-tech immersive media studio. I visited INTEL STUDIOS in Los Angeles, USA.
The new immersive media contents in collaboration with SM and INTEL combine massive volumetric capture technology, interactive content and augmented reality (AR) technology with K-POP storytelling. He met with other officials including Diego Prilusky, chief creative director, and provided direction for producing content, and discussed in-depth the vision of new content that K-POP storytelling will meet.
In addition, during the production process of the first collaborative project, `` Immersive Media 360: NCT 127-Superhuman, '' we proceeded with the necessary production work, further enhancing the completion of this content, which allows users to enjoy the stage of NCT 127 at 360 degrees in any direction.
SOOMAN LEE Producer said, “The world-class contents created by SM's 'Culture Technology' and the cutting-edge technology of INTEL STUDIOS, a global company, will bring together new contents that have never been experienced to fans all over the world who love K-POP. I am very happy and grateful to be a producer for what I have done. ”
Diego Prilusky, General Manager and Senior Creative Director of INTEL STUDIOS, said, “We are excited to match SM Entertainment with SOOMAN LEE Producer. We are applying cutting-edge filmmaking techniques to give K-POP fans a realistic and interactive storytelling media content experience, and we will show the level of immersion that will captivate our fans. ”
In addition, the contents completed through the collaboration between SM and INTEL STUDIOS will be presented at SMTOWN Coex Artium, SM's complex cultural space, which is the optimal space to show SM artists' archives to K-POP fans through various artistic and technical methods. As high as is expected.
- Google translation.