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    Established SM Entertainment, JONGRO HANEUL EDUCATION, ESteem Global K-POP Star Training Education Institution
    The course will start in March 2021 and will be recruited for the first students from October.


    SM Entertainment Group and JONGRO HANEUL EDUCATION held hands to establish K-POP Global Star Training Education Institution.

    SM Entertainment (co-representative directors Lee Sung Su and Tak Young Jun) and JONGRO HANEUL EDUCATION (representative director Lim Sung Ho) are businesses of the “SM Institute”, a global art education institute for K-POP and popular culture human resource development. Announced that SM Institute (Representative Director Choi Jin Young) has been established. The SMI will be built at "동랑예술원" in Seoul Nam Mountain.

    SMI becomes a global star in addition to providing educational programs and know-how of human resource development based on the global performance of Korean popular culture such as K-POP and K-Culture which are loved all over the world. We aim to become an educational institute that can provide global language education such as Korean, English, Chinese, and Japanese together for students, and continuously emit global stars.

    SMI is a model, entertainer, influencer onso management and fashion, beauty and lifestyle content company in affiliated companies of SM Entertainment Group. Model is a systematic popular culture education business through the operation of the acting academy. ESteem (President Kim So-yeon), who has the know-how, will be established together with it and plans to emit stars in various fields, including participation models, in the overall operation.

    SM and JONGRO EDUCATION have been the educational program of CT (Culture Technology), where the know-how of star excavation with SM and cultural content production has been gathered for over 3 years since the MOU was signed between the two companies in 2016. Development of Korean and foreign language education programs necessary for global stars, development of educational programs with excellent educational institutions and companies in Japan and overseas, and securing of places where systematic education of specialized curriculum can be provided. At the same time, we have laid the foundation for providing students with the highest standards of popular culture education programs and environments.

    Also, in addition to the offline education curriculum, we plan to provide excellent global art education services even in the ante era by combining advanced running technology and content that utilizes advanced Edutech such as artificial intelligence, and we will provide excellent global art education services. It plans to export Ed-tech solutions and contents overseas.

    Choi Jin Young said, “In order to become a popular culture art, it requires absolutely a lot of practice time and practical training, which is why many students abandon their studies.” Providing actively leveraged custom learning content and timetables Helping students achieve their dream of being a Global Star without abandoning their studies, and through the talent and abilities discovered through the training process We plan to help them find their way."

    SMI is preparing to start the course in March 2021, and we are planning to recruit students in Japan and abroad from October.We have established branch schools not only in Seoul but also overseas. It also plans to lead the Korean wave of education business.

    - Google translation.