Date Division Subject
2020-10-28 Press ReleaseCopy URL
A new type of non-face-to-face performance that combines "Beyond LIVE" and a new car announcement event
EXO KAI, starring
A new concept virtual showcase "Beyond DRIVE", which is a collaboration between SM Entertainment and HYUNDAI, will be released on November 1st.
The new concept virtual showcase "Beyond DRIVE", which announces the release of "The all-new TUCSON", will be available on the HYUNDAI Worldwide YouTube channel at 10 pm on November 1st.
"Beyond DRIVE" is a new type of non-face-to-face performance that combines a new car announcement event and the world's first online-only concert "Beyond LIVE", combining cutting-edge augmented reality (AR) and augmented reality (XR). It is expected that the element of storytelling will be added to the unusual format that harmonizes the stage technology, performances, music videos, etc., and the viewers will be more immersive like a single musical.
In particular, "Beyond LIVE", which first appeared in April last year, was a collaboration between SM and HYUNDAI because it was well received that it realized a new culture technology (CT) in the field of concerts and opened a new future for further evolved digital performance culture. This virtual showcase is expected to create a synergistic effect on new concept content created by the encounter of different industries.
Also, in this virtual showcase, after the main character, who had been living an ordinary life after his childhood dreams, met the new TUCSON, he traveled in a fantastic space along a mysterious light. To find the true ego, it is composed of messages, EXO member KAI plays the leading role and performs various genres of performances and acting, as well as contemporary dancer Seol Jin Kim, world-famous B-boy crew gambler B. -Boy Kill, choreographer Back Gu Young, etc. are expected to participate in the performance planning and present more flashy highlights.
On the other hand, the full VOD display of "Beyond DRIVE" will be released on the HYUNDAI worldwide YouTube channel, SMTOWN and EXO YouTube channels.
- Google translation.