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2020-10-28 Press Release
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"Girl group aespa, the first project of SMCU (SM CULTURE UNIVERSE) that will open the start of entertainment in the future"
-"aespa is a group of completely new and innovative concepts that transcend the" real world "and" virtual world ", a projection of the future world centered on celebrities and avatars."
-""Beyond LIVE" is the result of expanding our horizons in line with the stable interests of the entertainment world of the future and the changing times."
Soo-Man Lee and chairman of SM ENTERTAINMENT GROUP participated in the 1st World Cultural Industry Forum (WCIF) as representatives of the Korean cultural world.
Soo-Man Lee, chairman of SM ENTERTAINMENT GROUP will attend the 1st WCIF, which was broadcast live online via YouTube on the 28th, with the theme of "The future of the world entertainment industry and Culture Universe since COVID-19". The keynote speech was expanded to attract the attention of entertainment industry officials, artists, and viewers who participated in the forum.
On this day, Soo-Man Lee, chairman of SM ENTERTAINMENT GROUP said, "We are now not only COVID-19, but also another disease, climate variability, and other turbulent variables that human beings may not expect at any time. We are in the era of the next industrial revolution. As technology advances in the future, more changes will occur in human lifestyles, and as we have said, the future world will be celebrities and robots. "It will be the world of the future," he said. "I have mentioned SMCU (SM CULTURE UNIVERSE) in the vision, which is the basic value of the world of entertainment in the future, but it will soon open the start of entertainment in the future. We will showcase a new girl group, aespa, for the first SMCU project. "
He said, "aespa will project a future world centered on celebrities and avatars, and will be born into a group of completely new and innovative concepts that transcend the boundaries between the" real world "and the" virtual world. " I think it would be good to create a world view with innovative and powerful storytelling from the planning stage, and how to create and convey a story and how to enter the world view in the future content. I think that is the game. Rather than a worldview interpreted as a symbol and metaphor, we created storytelling content with a whole new, very attractive character and story, and this story is an important element of expressing artists and music. I think it's the key to success. When aespa is released to the world, their music and lyrics will experience new entertainment through all IP (intellectual property rights), visuals, performances, including video content including music videos, as well as fascinating stories. I'm sure it will be done. "
In addition, referring to the storytelling of aespa, "members of artists existing in the" real world "and avatar members existing in the" virtual world "communicate and interact through the intermediate world" digital world "between the real and virtual worlds. Has storytelling that grows and grows. The members of the "real world", the avatar members of the "virtual world", and the mysterious existence in the "virtual world" who supports them and acts as a helper become reality as members of the group. There is a new concept group with a groundbreaking identity that we can work with. The members of the "real world" and the members of the "virtual world" have AI brains as different creatures, so they can talk to each other, give tides, make friends, and each world. We are planning to show off a completely new concept of storytelling that we couldn't meet before, such as going back and forth between the worlds by dividing the information. "
He is born with his own avatar in the "virtual world" that we do not know, like the members of the "real world", but everyone in the "real world" members see the world view where they meet the avatar for the first time. Open to. After aespa debuted, the members of the "real world" expanded their offline activities like the SM artists so far, and at the same time, the "virtual world" that was newly known and revealed to the world. And the avatar members who live there will also be active in various content and promotions and you will see them, that is, in a group, online, offline at the same time, but in different ways, sometimes " We plan to expand our activities in a variety of exceptional ways, such as showing off a collaboration between the "real world" and the "virtual world." With aespa, I will open up a new path again and present you with differentiated fun and enjoyment, "he said, further amplifying expectations for aespa.
In addition, Soo-Man Lee and chairman of SM ENTERTAINMENT GROUP said in this keynote speech, "The whole world fell to fandemique at COVID-19 in 2020, all offline-based performances and events were canceled, and it became a cultural world. However, since last year (2019), he has already been interested in online performances after hearing the idea that a new breakthrough must be presented promptly in the long-term fandemique. As I was preparing, I and SM decided to release the world's first online-only paid concert'Beyond LIVE', "said" the world's largest music market and performance market, the United States. It wasn't started in Hollywood, but it was a performance that started from SM Entertainment in the Republic of Korea, so it surprised many people, but even in the crisis where everyone is experiencing confusion, the world's first online-only paid concert is renewed to the world culture system. We were able to present a new paradigm with cutting-edge technology, including online performances, with a new perspective that has always broken stereotypes in line with the stable interests of the entertainment world of the future and the trends of the rapidly changing times. This is the result of expanding our horizons in various forms of performances that incorporate the above. "
Next, "Beyond LIVE" goes beyond simply relaying traditional offline performances online, with advanced technologies such as AR, VR, and volume metrics, and viewers who utilize multiple image connection systems. It is a new concept performance in an online optimized form that combines real-time communication and so on. From the planning stage to the artist's stage, we directly produced all the parts from the first half of the technical content to apply the AR effect. As an engineer of mine, there were some things that were possible, and I put my heart and soul into making sure that the artist's performance and advanced technology on the stage could bring out the best synergies for Orojoso. It was well received as a new performance business model and set a new precedent for the cultural industry. Various paid performances such as "Beyond LIVE" have begun to continue, and it is expected that various online performances that have been benchmarked not only in Korea but all over the world will continue. " He also revealed his aspiration to develop a new concept performance platform that fans around the world can enjoy together.
Finally, he said, "Now I'm one step closer to the future entertainment world. This year again, through the new girl group aespa, I realized SMCU, the vision for the future entertainment world, and as before, newer, Innovative, and more. I would like to ask for more interest in the future entertainment world that I and SM will continue to create, and for more support for the cultural industry, which is Korea's core competitiveness. As a producer, I would like to move beyond Korea and Asia to the wider world, such as North America, South America, and Europe, based on music that has global competitiveness, and make K-POP known and grow further. I ask for your support and interest, "he finished the keynote speech.
After the keynote speech, Soo-Man Lee and chairman of SM ENTERTAINMENT GROUP will connect Korea and the United States in real time under the theme of "Potential for K-POP growth in the Anglo-American entertainment market seen in the case of SuperM." Special talks were also held online, including Steve Barnett, chairman of Capitol Music Group in the United States, which owns artists such as Beatles, Katy Perry, Sam Smith, and Troye Sivan, EXO member and SuperM leader BAEKHYUN, Korea International. While talking in detail with Chairman Lee Geun of the Exchange Foundation, he said, "We will strive to lead Korea to become a gateway to showcase cultural content around the world," a new direction for Korea's future entertainment and culture. I showed my sex.
Meanwhile, the 1st WCIF was held under the theme of "K-POP and Culture Universe", SM Entertainment Soo-Man Lee, chairman of SM ENTERTAINMENT GROUP and SM Entertainment Lee Sung Su representative director, EXO member and SuperM leader. A BAEKHYUN, NCT 127 JOHNNY, as well as Steve Barnett, president of Capitol Music Group, is the world's largest agency, CAA Robright Music General Representative, Japan's AVEX old Guts US representative, and the huge fifty-page rear president in China. World-renowned producers, artists, and CEOs related to the entertainment industry attended, and since COVID-19, they have been searching for ways to change the world entertainment industry and promote international cooperation. He received the WCIF Award for his contribution to East-West exchange and cooperation in the entertainment industry.
- Google translation.
