Date Division Subject
2021-09-15 Press ReleaseCopy URL
- "K-pop industry with prosumers, create an infinite content universe with creative content"
SM Entertainment's Producer SOOMAN LEE has revealed his views on the growth and future of K-pop.
Producer SOOMAN LEE attended the 'Google for Korea' event held online by Google Korea on the 15th as a guest speaker and presented the subject of 'The achievements and future of K-pop and YouTube'.
First, Producer SOOMAN LEE said, “SM opened an official YouTube channel for the first time among Korean entertainment companies in 2009. YouTube is an important platform for us as it has archived all the video content that SM creates, especially the comprehensive art content that contains everything that SM seeks and wants” and “Our music these days is defined as comprehensive art content. . Korean popular music, which has been very successful, has become more accessible and enthusiastic as content such as music videos spread around the world through YouTube.”
In particular, he said, "Now, within the era of 'producers', we are approaching an era where 'prosumers' are at their peak. The killer content created by SM is maximizing its value through the creative content of prosumers” and “Recently, SM announced the start of the ‘PINK BLOOD’ project that actively supports and cheers on the activities of prosumers. 'PINK BLOOD' refers to the fans who continue to love SM's content, and the so-called pink blood, the symbol of SM, flows. I expect it to play a big role.”
Next, we introduce the remastering project, which introduces a new music video containing SM's famous songs, and said, "This is a remastering project that allows you to meet a lot of music videos that have been released since the founding of SM in 1995. It is a meaningful collaboration between SM and YouTube, which has led the history of K-pop growth, as well as a new music video containing famous songs that can be said to be the heritage of SM and the history of K-pop.”
Lastly, Producer SOOMAN LEE said, “The history of K-pop was innovation, and the K-pop industry is now dreaming of a new leap forward with prosumers. Going beyond original content, we expect that an ecosystem will be created where prosumers can freely share a variety of creative content, and finally, an infinite content universe will be created.”
Meanwhile, in addition to Producer SOOMAN LEE, a number of global executives from Google and YouTube, including Google Korea President, Kang Hoonsik, Member of Parliament Kim Heegon, Fraser Thompson, general manager of operations of AlphaBeta, a global business strategy consulting company, Adrian Cooper, President of Oxford Economics, Oxford, etc. Several speakers took part.
- Google translation.