Date Division Subject
2022-02-24 Press Release
SM Brand Marketing signs a metaverse partnership with the world’s largest metaverse platform, The Sandbox.Copy URL
Co-planning and producing of NFT products.
Co-operate a fan-participating game creation contest service.
SM P2C (Play2Create), Compatible with the recreator ecosystem and the Sandbox.
SM Brand Marketing, a subsidiary of SM Entertainment, has signed a partnership (MOU) with The Sandbox, the world's largest metaverse platform, for collaboration with SM Entertainment Group's metaverse and P2C ecosystem.
SMBM joined hands with The Sandbox in partnership with the first metaverse platform to build the Play2Create ecosystem, a concept created by Executive Producer Soo-Man Lee. With this partnership, SMTOWN LAND, a theme space dedicated to SM Entertainment Group, is created in K-Verse, a specialized space for K-content in The Sandbox, to hold events such as concerts and fan meetings, and users can utilize SM Entertainment Group's IP. A Re-creator Economy where you can enjoy various games and create NFT items will be formed.
In addition, SMBM and The Sandbox have decided to jointly plan and produce NFT products using the IP, production know-how, and technology of the two companies, and jointly operate a fan-participatory service that fans around the world can enjoy. In addition, there is a plan to ensure compatibility between SM Entertainment's P2C ecosystem platform and The Sandbox platform, which will be built on their own in the future, such as NFT swap and the provision of creator creation tools provided by SM Entertainment Group.
Lee Sung-su, CEO of SMBM, said, “SM Entertainment Group has become a company with further expandability in the digital world based on the numerous content IPs, artists, and the SMCU (SM Culture Universe) worldview that has been accumulated since its inception. “We look forward to The Sandbox, which has a well-established creator economy, to further expand SMCU within the metaverse through this partnership in the future.”
Sebastien Borget, co-founder of The Sandbox, said, “SM Entertainment Group has been innovating to lead the Asian entertainment industry by introducing K-pop culture to the world over the past 27 years. -Generated Content), dance, music, and song to connect with each other, experience immersive experiences surrounded by NFT, and bring SM culture and worldview to life. I am happy to be,” he said.
Meanwhile, SMBM has recently signed a partnership with The Sandbox following its partnership with Binance, the world's largest virtual asset exchange, and is actively developing future businesses that combine content and blockchain technology.
- Google translation.