SM Entertainment

2021-12-26 Press Release

SM Entertainment, the 7th ‘SMile Music Festival’ success!

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SM Entertainment (SM) successfully completed the music festival 'SMile Music Festival' for music dreamers.

The 'SMile Music Festival', which marks its 7th anniversary this year, is SM's representative social contribution program that supports children and youth who are nurturing their dreams through music even in difficult environments. In consideration of the COVID-19 situation, it was held without spectators and was broadcast live online through the YouTube SM social contribution channel.

A total of 10 teams selected for this 'SMile Music Festival' conducted online training due to COVID-19, received real-time online training from professional vocal and dance trainers for 5 months from last August, and special mentoring from TVXQ!'s MAX CHANGMIN was also held.

In addition, the performance on this day was hosted by actor Park Jae Min, and the rookie girl group 'Billie' performed a congratulatory stage. Lee Sung Soo SM CEO, MAX CHANGMIN, SUPER JUNIOR, Girls' Generation HYOYEON, Red Velvet, who served as mentors, , aespa also greeted with a congratulatory video.

Meanwhile, SM launched the social contribution brand ‘SMile’ in 2014 and is actively engaged in social contribution activities utilizing SM’s contents and infrastructure, such as regular employee volunteer activities, artist talent donation, and support for Asian and domestic children’s music education.

- Google translation.

2021-12-23 Press Release

‘SMTOWN LIVE 2022’ online concert will be broadcast free worldwide on January 1st!

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You can also watch it through the Beyond LIVE app! Spreading comfort + hope to people around the world!
SM Artist Colorful Combination Stage Notice!

The worldwide free online concert ‘SMTOWN LIVE 2022’ will be held on January 1st.

'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA' is a global platform exclusively for Beyond LIVE that will be launched on YouTube, TikTok, Twitch, Twitter, Instagram, Facebook, and LG U+ idols from January 1, 2022 at 1 PM (Korean time). It will be broadcast through live apps/webs, etc., and it is expected to captivate fans around the world.

In particular, the Beyond LIVE dedicated service platform, which provides full-fledged global services through websites and applications (Apple, Google), starting with the broadcast of this concert, is online optimization based on the know-how acquired through global services from April 2020 to the present. It will provide you with a concert experience.

In addition, you can watch through Japan KNTV, Indonesia RCTI+, VISION+, Vidio, InsertLive.com, TRANS TV, Thailand TrueID, Vietnam VieON, FPT Play, Zing MP3, POPS, etc. As it was planned as a free performance to convey hope and hope, it is expected to be a great gift to global music fans.

'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA' has been held in major cities around the world since 2008 and set various records, as well as 'SMTOWN LIVE, which started SM's super-giant virtual nation MUSIC NATION SMTOWN through a virtual country declaration ceremony in 2012' With the background of 'SMCU EXPRESS STATION', where all artists gather in a virtual space called 'KWANGYA', we have compiled the performance contents that SM pursues.

Also, KANGTA, BoA, TVXQ, SUPER JUNIOR, Girls' Generation TAEYEON, HYOYEON, SHINee ONEW, KEY, MINHO, EXO KAI, Red Velvet, NCT U, NCT 127, NCT DREAM, WayV, aespa, Raiden, GINJO, IMLAY and others appear on the stage, as well as various combinations that have not been seen anywhere else, so it is expected to get a hot response.

- Google translation.

2021-12-16 기업공지

기준일 및 주주명부 폐쇄기간 설정 공고

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기준일 및 주주명부 폐쇄기간 설정 공고

상법 제354조 및 당사 정관 제 13조에 의거하여 2021년 12월 31일 현재 주주명부에 기재되어 있는 주주에게 의결권을 부여하며,

권리주주 확정을 위해 2022년 1월 1일부터 2022년 1월 31일까지(또는 제27기 정기주주총회 종료일까지) 주식의 명의개서,

질권의 등록 및 그 변경과 말소, 신탁재산의 표시 및 말소 등 주주명부의 기재사항 변경을 정지함을 공고합니다.

2021년 12월 16일

서울특별시 성동구 왕십리로 83-21 (성수동1가)

주식회사 에스엠엔터테인먼트

공동대표이사 이 성 수, 탁 영 준

명의개서대리인 국민은행 은행장 허인

2021-12-14 Press Release

SM to create emoticons for ‘열여덟 어른’ campaign to support children who have ended protection

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SUNNY, Lee Yong Jin, Lee Jin Ho participated in emoticon creation! A video of the ‘Special Experience Team’ containing the production process was also released.

SM Entertainment introduced a special emoticon to support the Beautiful Foundation's end-of-protection children's independence support campaign '열여덟 어른'.

Girls' Generation SUNNY and comedians Lee Yong Jin and Lee Jin Ho participated in the creation of this emoticon, and they talked with the campaigners '안연주' and '박강빈', an 18-year-old child who is an end-of-protection child, and shared emoticons with their own personalities. made by myself

In addition, the video content 'Special Experience Team' containing their emoticon production site was also released on the 13th as a special episode of the SM C&C STUDIO YouTube channel content 'Trouble Experience Team'.

This emoticon, produced as part of SM's social contribution program 'SMile', is currently available through the 'Special Experience Team X 열여덟 어른' campaign promotion page of '카카오같이가치', and is free to the first 10,000 people who left a message of support for the campaign.

Also, this year, SM will donate the proceeds from EXO's 'Dancing King' soundtrack and the SMTOWN Halloween costume contest to the Beautiful Foundation this year, as well as support the creation of fashion bags and children's books with messages to improve awareness of children who have ended protection, etc. Participated in various campaigns that can be realized.

Meanwhile, SM launched the social contribution brand ‘SMile’ in 2014 and is actively engaged in social contribution activities utilizing SM’s contents and infrastructure, such as regular employee volunteer activities, artist talent donation, and support for Asian and domestic children’s music education.

- Google translation.

2021-12-10 Press Release

SMTOWN 2022 : SMCU EXPRESS Start!

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A comprehensive content project linked to performances + albums + exhibitions!
On January 1st, an extra-large free online concert will be held! Spreading comfort and hope around the world!
SMTOWN winter album release on the 27th!
On the 30th, the first floor of the new building opened a media exhibition!

SM Entertainment is starting a comprehensive content project ‘SMTOWN 2022: SMCU EXPRESS’ where you can meet performances, albums and exhibitions at once.

With the concept of 'SMCU EXPRESS', this 'SMTOWN 2022' project expands the artist's worldview newly named 'Metaversal Origin Story' by SOOMAN LEE based on SMCU (SM Culture Universe), SOOMAN LEE producer and SM In order to comprehensively experience the future contents of this metaverse, not only performances, but also albums and exhibitions will be presented in advance.

'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA', which will be held on January 1st, has been held in major cities around the world since 2008 and has set various records, as well as SM's super-giant virtual country MUSIC NATION SMTOWN through a virtual country declaration ceremony in 2012. SMTOWN LIVE, which started in earnest, is based on 'SMCU EXPRESS STATION', where all artists gather in a virtual space called 'KWANGYA', and has compiled the performance contents that SM pursues.

In particular, this concert is planned as a free performance to console and convey hope to fans around the world who are exhausted due to the prolonged Corona 19, and is expected to be a great gift to global music fans. YouTube and the newly launched Beyond LIVE global platform, It will be broadcast worldwide through the LG U+ Idol Live app/web.

Prior to this, '2021 Winter SMTOWN: SMCU EXPRESS', released on December 27, is SM's first SMTOWN winter album in 10 years since 2011. You can also meet various member combinations that were not possible, and reservations can be made from the 10th.

In addition, the media content exhibition 'SMTOWN EXPERIENCE: PLAY@KWANGYA', which will start on December 30, utilizes the LED display located on the first floor of SM's new building, and video content that allows you to check the project at a glance is played, which is expected to attract music fans.

On the other hand, the 'SMTOWN 2022: SMCU EXPRESS' concept poster, which was released through SMTOWN's official SNS account on the 10th, contains an artist lineup announcing the start of a special project where you can meet all performances, albums, and exhibitions.

- Google translation.

2021-11-10 Press Release

이수만 프로듀서, “한국이 메타버스, NFT 콘텐츠의 선두주자 될 것”

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- 한국은 세계적인 문화 강국이자 얼리어답터의 나라, 메타버스 시장 이끌 것
- 메타버스, 버추얼 개념을 넘어 우리 삶을 완전히 새로운 세상으로 만들어줄 것
퍼블릭 블록체인 플랫폼 솔라나 재단 개최 ‘Breakpoint 2021’ 컨퍼런스 초대 연사 참여!

이수만 프로듀서는 9일(현지시간) 퍼블릭 블록체인 플랫폼 솔라나(Solana) 재단이 포르투갈 리스본에서 온, 오프라인으로 개최한 ‘Breakpoint 2021’(브레이크포인트 2021) 컨퍼런스에 초대 연사로 참여, ‘NFT와 프로슈머 경제가 열어가는 엔터테인먼트의 넥스트 레벨’을 주제로 기조연설을 펼쳤다.

이날 이수만 프로듀서는 “최근 전 세계적으로 비대면 디지털 사회가 본격화됨에 따라서 가상 세계와 메타버스, NFT와 같은 미래 사업에 대한 수요가 많이 늘어나고, 눈에 띄게 성장하고 있다. 저와 SM이 예측하는 미래 세상은 로봇과 셀러브리티의 세상이고, 더 나아가 아바타의 세상이 먼저 될 것이라 생각한다. 이미 수년 전부터 미래 콘텐츠 시대를 준비해 왔고 지난해 11월 메타버스 걸그룹 에스파를 론칭했다. 에스파는 가상 세계 속 또 다른 자아인 아바타와 함께한다는 메타버스 세계관을 지니고 있다. 에스파로 인해서 엔터테인먼트 업계에서도 메타버스가 더욱 주목 받으며 엔터테인먼트의 ‘넥스트 레벨’은 무엇인가에 대한 관심이 참 많아졌다”고 연설을 시작했다.

특히 “한국은 세계적인 문화 강국이자 얼리어답터의 나라로서, 메타버스, AI 같은 디지털 기술력으로 상당히 앞서 있다. 한국이 인구수와 시장 규모 측면은 작다고 할 수 있지만, 바로 이 가상 세계에서는 아바타를 통해 인구를 무한으로 늘릴 수도 있고, 마켓의 규모도 무한으로 확장할 수 있다. 버추얼 세상과 메타버스를 통해서 새로운 유니버스를 창조하고 마켓을 확장함에 따라 한국이 메타버스의 세계, NFT 콘텐츠의 선두주자가 될 것”이라며 메타버스와 콘텐츠의 강국으로 부상한 한국의 파워를 강조해 이목을 집중시켰다.

또한 메타버스에 대해 “현실에 없는 것을 가능하게 하는 새로운 유니버스이며, 완전히 새로운 세상을 만드는 일”이라며, “단순히 버추얼적인 개념이 아니라 우리의 실질적인 생활에도 직결될 수 있다. 현실을 반영하는 미러링의 세계를 넘어, 우리가 새롭게 기획했던 것들을 버추얼 세상에서 시뮬레이션처럼 만들어 보고 시험, 마케팅을 해보면서, 현실에서 만들어지는 새로운 물건에 대한 시행착오 과정을 미리 거친다. 이로써 더 정교하고, 더 정확하게 우리의 ‘리얼 라이프’인 현실에서 만들어 냄으로써 우리가 더 나은 생활을 가질 수 있다고 생각한다. 버추얼 세상에서 검증된 다양한 것들이 현실의 의식주에 쓰이는 물건, 문화상품 등에 반영이 된다면 역사적으로 전무했던 획기적인 전환점이 될 것이고, 새로운 세상이 열릴 것이다. 로봇과 메타버스의 세상이 오면 오히려 물질적, 문화적 그리고 정신적으로 우리들이 더욱 풍요로운 삶을 살 수 있을 것”이라고 전했다.

더불어 이수만 프로듀서는 이러한 메타버스를 엔터테인먼트 산업에 접목해 “저와 SM은 이제 메타버스를 접목한 SMCU라는 초거대 버추얼 세계관을 통해서 미래 콘텐츠의 시대를 이끌어 나가려고 한다. SM Culture Universe는 현실과 가상의 경계 없이 전 세계가 문화로 연결된 미래 엔터테인먼트 세상이자 SM이 지향하는 메타버스 미래 콘텐츠로, 기존의 음악 장르에서는 볼 수 없었던 새로운 형태의 문화적 IP라고 볼 수 있다. SMCU 안에서 아티스트, 음악, 뮤직비디오, 공연 등 다양한 형태의 독자적인 IP가 서로 연결되고 확장되는 메타버스향 콘텐츠 IP를 만들어가는데 집중할 계획”이라고 밝혔다.

이어 “그 예로, 최근에 SMCU 영상을 통해서 ‘CAWMAN’이라는 혼합 영상 콘텐츠 장르를 선보이기도 했다. 카툰(Cartoon)의 C, 애니메이션(Animation)의 A, 웹툰(Web-toon)의 W, 모션 그래픽(Motion graphic)의 M, 그리고 아바타(Avatar)의 A, 노블(Novel)의 N을 조합한 단어로, 전혀 새로운 미래의 콘텐츠 경험을 선사할 것이다. 요즘 플랫폼 틱톡처럼 MZ세대들은 짧은 콘텐츠를 더 많이 선호하고 익숙해져 있는데, ‘CAWMAN’은 서로 다른 장르의 요소들이 각각의 특성대로 이야기를 표현해주면서, 스토리가 하나로 이어지는 새로운 형태의 영상 표현 기법”이라고 소개했다.

이수만 프로듀서는 “콘텐츠의 중요성이 더욱 높아지고, 마침내 전 세계의 프로슈머들이 Re-Created 콘텐츠를 만들면서 메타버스의 정점을 이룰 것이다. 메타버스는 프로슈머들이 와서 같이 놀고, 인간에게 주어진 가장 높은 신의 경지에까지 닿아 있는, 신이 허락하는 창조를 하는 곳이어야 한다. 또 프로슈머들이 놀고 싶고, 창조할 수 있게 만들어야 한다”며, “SM이 만든 킬러 콘텐츠가 프로슈머와 프로듀서들에 의해서 많은 Re-Creatable 콘텐츠가 되고, 그렇게 만들어진 Re-Creatable 콘텐츠를 다시 SM이 제공한다. 이렇게 프로슈머들이 Re-Created 콘텐츠를 만들 수 있도록 저를 비롯한 프로듀서들이 방향을 제시하고, 또 Re-Creatable 콘텐츠를 만들어주는 곳이어야 한다”고 밝혔다.

Re-Creatable 콘텐츠의 방향성으로 NFT와의 관계성을 언급, “메타버스의 세계관 혹은 스토리를 형성하는 각각의 콘텐츠들은 모두 NFT로 연결될 것이다. 100명, 1000명이 전 세계에서 머리를 모으고 창조력을 발휘해서 하나의 NFT 콘텐츠를 함께 Create하고, NFT 콘텐츠의 퍼센티지를 소유하게 되는 형태로 만들어져야 된다. 이렇게 탄생한 NFT 콘텐츠들은 ‘Lifetime Value’를 가지게 된다. 한 번 소비하고 없어지는 것이 아니라 라이프타임 동안 프로슈머, 프로듀서 등 관계하는 사람들이 모두 가치를 갖게 될 것이다. 즉 NFT는 ‘Lifetime Value’를 갖게 하는 블록체인이라고 할 수 있다. 블록체인으로 보호되고, 소유자가 기록돼서 다 할 수 있는, 또 변화시킬 수 없는, 메타버스 콘텐츠는 소장되는 그림처럼 코인으로 값이 책정되기도 한다. 이를테면 화폐처럼, 옛날의 물물교환처럼 되는 시대가 도래했다. NFT를 통한 콘텐츠 거래가 활발해짐에 따라서, 코인이 트레이딩 거래소를 통해 거래되는 것처럼, NFT 거래소도 굉장히 중요하게 될 것이다. 또 꼭 상품화되거나 돈을 내지 않더라도 프로슈머가 찾아올 수 있도록 해야 한다. 프로슈머가 없으면 아무런 소용이 없다. 향후 NFT가 미술품 같은 존재보다는 어쩌면 화폐로서의 가치를 가지게 된다면 NFT 거래소의 역할이 매우 중요할 것이다. 이 부분에 대해 콘텐츠를 만들고, 메타버스를 활용하는 모두가 함께 고민하고 미래를 잘 설계해야 한다”고 견해를 전했다.

마지막으로 “저와 SM은 그동안 문화와 기술을 결합해서 새로운 시도를 지속해왔고, 앞으로도 음악, 비주얼, 퍼포먼스 등에 혁신적인 도전을 멈추지 않을 것이다. 더욱 다양한 Re-Created 콘텐츠가 탄생하고 무한한 콘텐츠 유니버스가 만들어질 수 있도록 노력할 것”이라며 연설을 마쳤다.

이수만 프로듀서가 기조연설에 참여한 솔라나 ‘Breakpoint 2021’은 블록체인과 관련된 다양한 주제로 진행되는 글로벌 컨퍼런스로, 솔라나 창립자 아나톨리 야코벤코(Anatoly Yakovenko), 최고운영책임자 라즈 고칼(Raj Gokal), 스테이블코인 USDC 발행사 서클(Circle)의 최고경영자 제레미 알레어(Jeremy Allaire), 암호화폐 전문 헤지펀드 멀티코인 캐피톨(Multicoin Capital) 공동설립자 카일 사나미(Kyle Samani) 등 블록체인 및 암호화폐 관련 산업의 주요 인사들이 함께 참석했다.

2021-11-05 Press Release

SM Entertainment Halloween Costume Contest held successfully! Donation of the winning prize → Influence for good!

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SM Entertainment donate their prize money from the Halloween costume contest as a donation to the 18yearoldadult campaign of The Beautiful Foundation.

SM held 'SMTOWN WONDERLAND 2021 - Welcome to SM HALLOWEEN HOUSE' on October 31st, and held the SMTOWN Halloween party, which has been well received every year, in the form of a non-face-to-face contest.

At this event, SHINee's ONEW, NCT's CHENLE, SUPER JUNIOR's SHINDONG, aespa's GISELLE, NCT's TAEYONG&JUNGWOO, Red Velvet's YERI, NCT's TEN, etc. It will be donated to the charity and will be used to help children who have ended protection become healthy and independent.

In addition, SM donated the proceeds of EXO's 'Dancing King' released in September 2016 to the Beautiful Foundation this year, as well as a fashion bag with messages to improve awareness of children who have ended protection, and support for projects to produce children's books. He has participated in campaigns to develop talent and make dreams come true.

Meanwhile, SM launched the social contribution brand 'SMile' in 2014 and is actively engaged in social contribution activities using SM's contents and infrastructure, such as regular employee volunteer activities, artist talent donation, and support for Asian and Korean children's music education.

- Google translation.

2021-11-04 Press Release

SM C&C collaborates with audio platform FLO to produce original music content

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- On November 3, content production business agreement signed with FLO… Strengthening content leadership to lead a new trend in music content
- Expect mid- to long-term discovery of unrestricted music contents of new concept genres by linking SM C&C and FLO's infrastructure assets and best production capabilities

SM C&C, Korea's leading content company, has started to create original music-specialized content and strengthen contact points for content use through the audio platform FLO and ‘music content’.

SM C&C signed an MOU for content co-production at the FLO content production studio '스튜디오돌핀' on November 3 in the presence of SM C&C's '이예지' studio division and Dreamus Company '김동훈' platform business division leader. did.

SM C&C and FLO create a new trend for ‘music content’ regardless of genre, and promote mutual support by establishing a close business cooperation system for the production of diversified content. Through this agreement between the two companies, the strategy is to maximize synergy by adding FLO's audio platform with the production capabilities that have met the needs of the global Generation Z based on SM C&C's artist assets and various OTT content production experiences. In particular, the differentiated original music content of SM C&C and FLO, such as lowering the entry barrier to content based on SM C&C's accumulated Z-generation customized content production capabilities, and leading the interconnection between content to spread global influence. It is expected that the base of experience will be expanded.

With the signing of this agreement, we will introduce audio co-production contents <지금 당신의 음악, 박선영입니다> and <플로리다 프로젝트>. <지금 당신의 음악, 박선영입니다>, hosted by announcer '박선영', is a music-specialized audio content that allows you to listen and share all the music of the world that transcends genres, generations, and borders. designed to do so. The concept is that various artists and industry experts such as '권순일' of URBAN ZAKAPA and the critic '차우진' appear in '지금 당신의 음악, 박선영입니다' to talk about music. In addition, <플로리다 프로젝트> is the first audio content challenged by 1.3 million YouTuber Jisoo Jang. With the concept of a ‘no-thing’s feast’ with the YouTuber ‘미미미누’, who is active as a mentor for the students, and ‘조나단’, the educated Congolese prince, a hot response from young people in their twenties is expected.

Starting with the first broadcast on November 9th, related music sources are provided on the mobile FLO app twice a week, so you can feel the pleasure of ‘listening’ and at the same time, the YouTube channel of SM C&C Studio.
At (https://www.youtube.com/c/SMCCStudio), users can feel the fun of 'watching' through video content, which further strengthens the point of content use.

SM C&C's '이예지' studio division manager said, "SM C&C has been able to present original content in a new format without restriction of genre through a business agreement with FLO." As it is a content, it will be a meaningful attempt to discover content in a new direction that simultaneously satisfies both a trendy and in-depth music experience by integrating the music and content expertise of both companies.”

- Google translation.

2021-10-30 Press Release

‘SMTOWN WONDERLAND 2021’ Halloween content released on the 31st!

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Non-face-to-face Halloween costume contest prize money donation! Prediction of good influence!

SM Entertainment (SM) announced a Halloween costume contest on the 31st.

At 00:00 on the 30th, a teaser poster of the SM Halloween costume contest 'SMTOWN WONDERLAND 2021 – Welcome to SM HALLOWEEN HOUSE' was released on various official accounts of SMTOWN.

This Halloween costume contest was held in the form of a non-face-to-face contest for the SMTOWN Halloween party, which received a lot of attention every year. In the name of the artist who wins the Best Dressed Award, the prize money will be donated to the Beautiful Foundation to practice good influence.

Accordingly, videos and images of SM artists who transformed in Halloween makeup and costumes such as SIWON, SHINDONG of SUPER JUNIOR, ONEW of SHINee, YERI, NCT, Raiden, and aespa of Red Velvet will be opened sequentially on the 31st.

- Google translation.

2021-10-07 Press Release

SM Lee Sung Su's keynote speech at '2021 STARTUP:CON'

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“We will realize the next level of content through SMCU”
“We will make Korea and Seoul a mecca of global culture”

SM Entertainment (hereinafter referred to as SM) CEO Lee Sung-su attended the content startup conference '2021 STARTUP:CON' as a keynote speaker.

CEO Lee Sung-su attended '2021 STARTUP:CON', which was broadcast online on the 7th, and gave a keynote speech on the topic of 'SM Content Roadmap - Future Content Era seen through SMCU'.

On this day, CEO Lee Sung Su said, "SM's founder and executive producer Lee Soo Man, who is in charge of all production, foresaw the future world would become the world of robots and celebrities, and even the world of avatars. Aespa, a 'Metaverse girl group' with avatars, debuted last year, and starting with aespa's storytelling, SM's dream of a super-giant virtual world was presented to the world. That is the metaverse that SM sees, the culture universe of SM, that is, SMCU.”

He continued, “SMCU is a future entertainment world where the world is connected with culture without boundaries between reality and virtual reality, and the future content for the metaverse that SM aims for.” “Producer Lee Soo Man and SM have accumulated many killer contents and IP The expansion of SMCU created a world that transcends virtual and reality, and furthermore, K-pop, which has become a genre of content beyond the genre of music, is being used as the most effective device to make it look K-pop. The grammar of K-pop can be seen as a new form of cultural IP that cannot be seen in existing music genres from the point of view of the post-corona era that will unfold in the near future and the global trend of metaverse. That is what SMCU looks like that we are making based on our worldview. In SMCU, we will achieve another world of content, the next level, by focusing on creating content IP for the metaverse that connects and expands various forms of independent IPs such as artists, music, music videos, and performances within SMCU.”

In addition, as an example of IP expansion, “The ‘Re-mastering Project’ is a precious asset of SM and the history of K-pop, upscaling SM original music videos with clearer picture quality, and re-mastering the existing master sound source with the sound of 2021. It is a new presentation after work. Hundreds of re-mastering music videos, along with special original content based on them, will also be showcased. This re-mastering project of SM goes beyond the concept of simply upgrading the picture quality of the past video to present it as the current IP, and reinterpreting it as a 2021 version. I think it would be good if you understand it as a project that creates sympathy for all generations with content that makes it possible to truly expand IP. It is a label established with the goal of introducing and presenting expanded K-pop into a wider range of music genres. In the future, we plan to expand our repertoire by presenting K-POP’s Orchestra performances all over the world.”

In addition, “The main keyword of SMCU, ‘KWANGYA’, has a symbolic meaning encompassing the real and virtual worlds. K-pop fans refer to the newly relocated SM headquarters and Seoul Forest as ‘KWANGYA’. 'KWANGYA', an infinite realm in the virtual world, has moved over to the concept of space and is referred to as a new building and becomes a landmark of SMCU. Our goal is to make it so,” he said, “SM expands the various forms of IP based on artists and music to the release of various contents through the trans media strategy within the huge worldview of SMCU, and in business terms, the OSMU strategy We aim to create added value by expanding into adjacent business areas through ” he said.

He continued, “The role of the ‘channel’ as a communication channel with fans who enjoy and consume SM’s contents is also important. The 'channel' referred to here is not simply a concept of a channel through which content is delivered, but a more branded and expanded meaning. We will continue the 'Pink Blood Project' to support prosumers who enjoy SM's original content and reproduce it as creative content through these channels."

Lastly, CEO Lee Sung Su said, “When I joined A&R in 2005, I had the experience of working simultaneously as a member of the R&D task force for the special project of producer Lee Soo Man, 'Music videos and contents using 3D images'. There is this. It was very advanced at the time, but in 2008, when the world went crazy for 3D content with the movie 'Avatar' by James Cameroon, SM had already finished R&D for this, so Samsung Electronics and director James Cameroon worked together. We formed a consortium and were able to show Girls' Generation's 3D music video. To prepare for the future one step ahead like this is the most important keyword for SM that executive producer Lee Soo Man emphasizes the most, namely, ‘The Future of Culture Technology’, and this is how SM prepares for the future. Although it has been a music-based cultural content company for over 20 years, it was most important to graft contemporary technologies such as IT and AI or technologies that were ahead of the times into our content, and continued these attempts for more than 20 years. It was SM that did it. At this point in time when things that transcend the boundaries of IT, AI, and content are happening in both companies and content, as a content company, I want to cooperate with startups based on various technologies and support them.” did.

Meanwhile, '2021 STARTUP:CON', hosted by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency, is held annually since 2015 to provide big insights to the contents startup ecosystem and to promote investment and global exchanges and advances through networks. It is a startup conference in the content field. This year, Netflix founder Marc Randolph, Harvard Business School Professor Bharat N. Anand, and 500 Global President Christine Tsai will deliver keynote speeches.

- Google translation.