SM Entertainment

2021-09-15 Press Release

SM Entertainment’s Producer SOOMAN LEE, 'Google for Korea' invited speaker!

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- "K-pop industry with prosumers, create an infinite content universe with creative content"

SM Entertainment's Producer SOOMAN LEE has revealed his views on the growth and future of K-pop.

Producer SOOMAN LEE attended the 'Google for Korea' event held online by Google Korea on the 15th as a guest speaker and presented the subject of 'The achievements and future of K-pop and YouTube'.

First, Producer SOOMAN LEE said, “SM opened an official YouTube channel for the first time among Korean entertainment companies in 2009. YouTube is an important platform for us as it has archived all the video content that SM creates, especially the comprehensive art content that contains everything that SM seeks and wants” and “Our music these days is defined as comprehensive art content. . Korean popular music, which has been very successful, has become more accessible and enthusiastic as content such as music videos spread around the world through YouTube.”

In particular, he said, "Now, within the era of 'producers', we are approaching an era where 'prosumers' are at their peak. The killer content created by SM is maximizing its value through the creative content of prosumers” and “Recently, SM announced the start of the ‘PINK BLOOD’ project that actively supports and cheers on the activities of prosumers. 'PINK BLOOD' refers to the fans who continue to love SM's content, and the so-called pink blood, the symbol of SM, flows. I expect it to play a big role.”

Next, we introduce the remastering project, which introduces a new music video containing SM's famous songs, and said, "This is a remastering project that allows you to meet a lot of music videos that have been released since the founding of SM in 1995. It is a meaningful collaboration between SM and YouTube, which has led the history of K-pop growth, as well as a new music video containing famous songs that can be said to be the heritage of SM and the history of K-pop.”

Lastly, Producer SOOMAN LEE said, “The history of K-pop was innovation, and the K-pop industry is now dreaming of a new leap forward with prosumers. Going beyond original content, we expect that an ecosystem will be created where prosumers can freely share a variety of creative content, and finally, an infinite content universe will be created.”

Meanwhile, in addition to Producer SOOMAN LEE, a number of global executives from Google and YouTube, including Google Korea President, Kang Hoonsik, Member of Parliament Kim Heegon, Fraser Thompson, general manager of operations of AlphaBeta, a global business strategy consulting company, Adrian Cooper, President of Oxford Economics, Oxford, etc. Several speakers took part.

- Google translation.

2021-07-02 Press Release

이수만 총괄 프로듀서, “‘프로듀서’의 시대 안에서 ‘프로슈머’가 정점을 이루는 시대”

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- 미래에는 콘텐츠가 가치 있는 자산이 될 것
- 오리지널 콘텐츠는 프로슈머들이 재창조할 수 있는 Re-Creatable Contents가 되어야 할 것
제2회 세계문화산업포럼 韓 문화계 대표 인사로 기조연설

SM엔터테인먼트(이하 SM) 이수만 총괄 프로듀서가 7월 1일 유튜브를 통해 온라인 생중계된 제2회 세계문화산업포럼(이하 WCIF)에 참석, ‘미래 기술 변화와 K-POP 산업의 비전’을 주제로 기조연설을 펼쳤다.

이날 이수만 총괄 프로듀서는 “프로듀서로서 저의 화두는 언제나 ‘미래의 콘텐츠, 콘텐츠의 미래’다. 저는 오래 전부터 미래에는 프로듀서, 프로슈머의 가치와 영향력이 더 커질 것이라고 강조해왔다. 특히 콘텐츠에 자발적으로 참여해서 재창조하고 확산시키는 프로슈머의 중요성을 강조해왔다. 이미 SM에는 전 세계 수 억 명의 잠재적 프로슈머가 기다리고 있고, ‘프로듀서’의 시대 안에서 ‘프로슈머’가 정점을 이루는 시대로 치닫고 있다”며, “우리는 프로슈머들이 Re-Created Contents를 만드는 메타버스에 살고 있고, 프로슈머들의 Re-Create를 통해 가장 처음 만들어진 오리지널 콘텐츠, SM만이 만들 수 있는 킬러 콘텐츠의 가치는 점점 더 높아지고 있다. 오리지널 콘텐츠는 프로슈머들이 재창조할 수 있는 Re-Creatable Contents가 되어야 한다”고 전했다.

더불어 “저와 SM은 더욱 많은 프로슈머들이 다양한 플랫폼에서 그들이 가공한 콘텐츠를 자유롭게 공유하는 생태계가 조성될 수 있도록 ‘SM Culture Universe’(SMCU)를 공고히 설계하고 있다. 현실과 가상의 경계없이 전 세계가 문화로 연결된 미래의 엔터테인먼트 세상, SMCU는 저와 SM이 만들어가는 미래 세계관이자 메타버스 세상”이라며, “지금부터 SM의 모든 아티스트들은 SMCU라는 세계관을 통해 서로 연결되고, 현실 세계는 물론 꿈, 가상 현실, 우주를 무대로, 넓은 무대에서 그들의 음악과 콘텐츠를 선보일 것이다. 새로운 미래의 콘텐츠를 창조하며 프로슈머에게 더 많은 IP를 제공하고, 프로슈머의 활동을 지속적으로 지지해 나갈 예정”이라고 밝혔다.

이어 “프로슈머 정점의 시대 그리고 블록체인 시대, NFT로 알 수 있듯이, 미래에는 콘텐츠가 재화나 자산이 될 것이다. 콘텐츠가 가치 있는 자산으로 평가받고, 메타버스에서 화폐로 거래되는 시대다. 콘텐츠가 제3의 화폐가 되는 날이 멀지 않았다. 우리의 콘텐츠가 프로슈머의 시대를 이끌어갈 수 있는가. 블록체인의 시대에서 사랑받을 수 있는가. 이것이 제가 K-POP뿐 아니라 문화산업, 미래산업의 리더들과 나누고 싶은 아젠다”라고 콘텐츠의 영향력을 강조하며, “K-POP의 역사는 혁신이다. 우리가 함께 창조하고 축적해온 스토리와 콘텐츠는 이미 역사가 되고 있고 또 미래다. 미래 우리의 어마어마한 자산이 될 것이다. K-POP이 단순히 소비되는, 그때 지나가는 상품이 아니라 소장할수록 가치가 높아지는 미래 콘텐츠, 미래산업이 될 것이라고 확신한다”고 말했다.

그는 미래 콘텐츠로 자리 잡은 K-POP의 사례로 NCT-Hollywood 오디션과 에스파의 세계관을 소개한 데 이어, “미래를 위해 모든 분야에서 셀러브리티와 기술을 융합하는 협업이 앞으로 더욱 중요해질 거라 생각한다. SMCU는 이미 문화와 과학기술이 융합된 새로운 콘텐츠의 보고가 되고 미래의 콘텐츠 유니버스를 만들어냈다”면서 “SMCU라는 하나의 큰 메타버스 이야기가 영화, 예능, 드라마, 만화, 소설 등이 결합된 새로운 장르로 탄생하면서 전혀 새로운 콘텐츠 경험을 하게 될 것이고, 이러한 SMCU를 한꺼번에 볼 수 있는 종합 예술 콘텐츠가 새로운 장르의 표현 방식인 ‘CAWMAN’으로 나타나고 발전될 것”이라고 연설을 마쳐 뜨거운 호응을 얻었다.

기조연설 후 진행된 특별 대담에서 캐피톨 뮤직 그룹 제프 본 Chairman&CEO는 “미국에서는 SM과 이수만 총괄 프로듀서의 행보를 지켜보고 있다. 슈퍼엠과 NCT, 에스파도 이미 성공적이지만, 미래에는 더 많은 활용 기회가 있고 더 많은 것이 이루어질 수 있을 것”이라고 말했으며, 테디 지 할리우드 영화감독은 “이수만 총괄 프로듀서는 문화계의 스티브 잡스 같은 역할을 하면서 산업에 엄청난 영향을 끼쳤고, 비전과 선구안을 바탕으로 기술뿐만 아니라 기술을 매끄럽게 콘텐츠와 연결하는 데 많은 기여를 했다. 에스파는 단순 걸그룹이 아니라 하나의 콘셉트이고 K-POP의 혁명이자 미래를 상징한다. 그가 로봇, AI, 아바타와 관련해서 가진 미래 세계관을 바라보면, 실제로 우리가 이 방향으로 가면서 그의 이상과 꿈, 삶, 경험에서 얻을 수 있는 데이터를 가지고 유니버스를 확장해야 한다”고 발언해, 이수만 총괄 프로듀서가 이끌어 나갈 미래 엔터테인먼트 산업에 대한 기대감을 드러냈다.

또한 두 번째 세션에는 SM 이성수 대표이사가 ‘가상세계와 현실세계의 결합과 엔터테인먼트 산업의 변화’ 관련 대담의 패널로 참석, SM의 메타버스 전략에 대해 “유니버설 랭귀지는 음악이다. SM은 CT를 바탕으로 좋은 음악을 만들어 왔고, 전 세계가 좋아하는 음악에, 보는 장르인 댄스, 비디오, 콘텐츠로 영역을 확대한 세계관을 가지고 있다. 메타버스를 실현할 때, 기술도 중요하지만 어떻게 예술과 접목시켜 대중들에게 보여주는지도 중요하다”고 말했다.

마지막 세션에서는 에스파가 특별 스테이지로 ‘Black Mamba’, ‘Forever’, 롱런 인기를 이어가고 있는 신곡 ‘Next Level’ 등을 선사, 세계 최초 온라인 전용 유료 콘서트 ‘Beyond LIVE’의 AR, XR 기술이 접목된 화려한 무대를 펼쳤으며, 다중 화상 연결을 이용한 인터랙티브 화면 속 전 세계 팬들과 직접 소통하는 시간도 가져 이목을 집중시켰다.

2021-06-30 Press Release

SM Entertainment to hold the 7th ‘2021 SMile Music Festival’ online!

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SM Entertainment is holding the ‘2021 SMile Music Festival’, a music festival for music dreamers.

The ‘SMile Music Festival’, which is held for the 7th time since 2015, is SM’s representative social contribution program to support young people who are pursuing their dreams through music even in difficult environments, and will be held online again this year.

This 'SMile Music Festival' is for 14-19 year olds across the country, with 5 or fewer dance and vocal teams who have been involved in schools, institutions, and organizations for more than 5 months, and participate via email until July 19th. Applications are accepted, and details can be found on the SMTOWN official website (smtown.com) and the 'SMile Music Festival' official website (smilesmf.kr).

In addition, online-based dance and vocal training will be held for the final selected team during a three-month practice period, and various equipment such as laptops and action cams required for online training, as well as team performance videos and profile photos will be supported.

Meanwhile, SM launched 'SMile', a social contribution brand, in 2014, and engaged in social contribution activities using SM's contents and infrastructure, including 'SMile Music Festival', regular employee volunteer activities, artist talent donation, and support for Asian and domestic children's music education. is actively developing.

- Google translation.

2021-06-28 Press Release

KEYEAST X WHYNOT MEDIA, '2021 Drama Script Contest'

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'The Second Dream High' A total set of dreaming scripts!

- KEYEAST X WHYNOT MEDIA, a hot reaction every day to news of joint development and production!
- Opportunity to write a global youth drama featuring the next generation Kim Soo Hyun, SUZY, and IU, the contest closes on July 9th!

The ‘2021 Drama Script Contest’ held by KEYEAST and WHYNOT MEDIA is getting a hot response.

This competition, which aims to create a new level of global youth academy, is a project aimed at the production of the second 'Dream High'. As the comprehensive entertainment company KEYEAST and the new media content producer WHYNOT MEDIA joined hands, screenplays with potential are rushing in. .

A total of 8 winners are selected through a screening process, and in the contest category, the grand prize is a drama set in an art school, but there are no restrictions on genre, material or format. Only those who can write a screenplay immediately after winning can apply. Applicants can apply by mail (keywhy@keyeast.co.kr) with a synopsis including planning intent, characters, and plot, a script for the first part of the work, and an application file.

The total prize money is 30 million won, and through the judging, the 1st prize winner will be awarded 10 million won, the 2nd prize winners will be awarded 5 million won each, and the 5 winners will be awarded 2 million won each. The winners will be given a cash prize and a chance to produce a drama. Detailed application guidelines can be found on the WHYNOT MEDIA website (http://whynot.video).

KEYEAST is Korea's top comprehensive entertainment group company that produced numerous stars and led the Korean Wave with 'Dream High', the essence of the youth school drama in 2011. In 2020 alone, a total of 6 dramas were shown through various channels, and in 2021, dramas with unique plans will be introduced. A total of 4 dramas, '별들에게 물어봐', '경이로운 구경이', '한 사람만' and '일루미네이션', were released as the first lineup.

WHYNOT MEDIA is a content production company that operates YouTube, Facebook, and '콬TV', a web drama specialized channel in NAVER V Live, with the slogan of 'Content Franchise for a New Generation'. As a representative work, it captivated the MZ generation with the series '전지적 짝사랑 시점', '일진에게 찍혔을 때', '7일만 로맨스', and '리얼:타임:러브' series, which surpassed 100 million views for the first time in a web drama as a representative work is hardening

The two companies signed a joint production business agreement in March. Strategic investment by KEYEAST was also made for WHYNOT MEDIA's cooperation in the production and management of all types of content including long form, mid form, and short form.

As such, the '2021 Drama Script Contest', which is a global content co-production and IP universe joint development project, and the meeting of KEYEAST and WHYNOT MEDIA, is receiving applications until 19:00 on July 9th.

- Google translation.

2021-06-24 Press Release

SM Entertainment signs MOU with KAIST for metaverse research

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Executive Producer Soo-Man Lee presented new future content through the NEW mixed video genre ‘CAWMAN’ in a special lecture

SM Entertainment signs an MOU with KAIST.

SM and KAIST signed a business agreement for metaverse research at the KAIST headquarters on the afternoon of the 23rd in the presence of Executive Producer Soo-Man Lee, KAIST President Lee Kwang Hyung, and SM CEO Lee Sung Su.

Through this agreement, SM and KAIST plan to jointly carry out technological cooperation in fields such as content, artificial intelligence and robots, joint project related to digital avatar production, and joint academic research on CT (Culture Technology).

President Lee Kwang Hyung said, “I hope that the cultural imagination of SM Entertainment, which has captured the hearts of people all over the world, meets KAIST’s excellent technology and becomes a product of great creativity that contributes to the future entertainment market as well as the development of engineering technology.” .

In addition, after the signing ceremony, Executive Producer Soo-Man Lee gave a special lecture to KAIST students and members on the theme of 'The future entertainment world where KAIST and SM will co-exist'.

In this lecture, Executive Producer Soo-Man Lee talked about his experience as a First Mover in the Korean entertainment industry and said, “Since the founding of SM, I have been emphasizing the importance of the impact of culture on the economy with the motto ‘Culture first, Economy next’. He said, “We focused on creating a global movement, a continuous movement to accumulate Korea’s national wealth, rather than just exporting albums and dramas.”

In addition, he cited culture technology (CT) as a core competency that made K-Pop a global culture and evolved, saying, “CT is not limited to one generation, but a written manual should be created, disseminated, and passed on to future generations. Thought. So, based on my knowledge, experience, and know-how, I have established an independent concept called CT, which is a technology to create content, and created a systematic production system.” He explained, “CT continues to evolve along with the development of technology. I and SM pay attention to new technologies and continuously try to converge culture and technology to present new content experiences,” he said, introducing holographic content and Beyond LIVE.

Regarding the future entertainment world, “I think it will be a world of celebrities and robots. The beginning of a robot is an avatar, and we value avatars. The future world of celebrities and avatars has already begun, and aespa in 2020 has started.” He said, “SM CULTURE UNIVERSE, the future entertainment world connected with culture, is the worldview of the future entertainment world that I and SM dream and create. SMCU is a new mixed video content genre combining C for cartoon, A for animation, W for webtoon, M for motion graphics, A for avatar, and N for novel. It will be a content experience.”

He added, “As a producer, my topic is always the future, future content. Culture and science must naturally converge for a coexistence of human life and future. Through the combination of culture and science and technology such as bio, nano, and AI, it is possible to advance the entertainment world of the future beyond human imagination. Culture technology will evolve into a fusion of culture and science and technology, that is, CT that includes science.” He emphasized, “I think the future producer will be Culture Scientist. Future producers need to become Culture Scientists, and we need a lot of Culture Scientists to produce the entertainment world of the future we want to live in. We hope that many ‘Culture Scientist’, a 21st century cultural pioneer, will come out from SM and KAIST.”

- Google translation.

2021-05-24 Press Release

KEYEAST X WHYNOT MEDIA held '2021 Drama Screenplay Contest'

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-KEYEAST X WHYNOT MEDIA spurs global content co-production and IP universe co-development production
-The goal of creating a global youth academy targeting the MZ generation! Looking for the second'드림하이'

KEYEAST, a comprehensive entertainment company, and WHYNOT MEDIA, a new media content production company, will hold a “2021 Drama Screenplay Competition”.

This contest aims to create a new level of global youth academy, and a total of eight winners will be selected. Only those who can write a screenplay immediately after winning the election are eligible to apply, and applicants will be accepted from May 24th to July 9th at 19:00.

The competition category is for dramas set in an art school, and there are no restrictions on genre, subject matter, or format. Applicants can submit the synopsis including the planning intention, characters, and plot, a script for a copy of the work, and the application file via e-mail (keywhy@keyeast.co.kr).

The total prize money is 30 million won, and it is planned to award 10 million won to one top prize winner, 5 million won each to two excellence prizes, and 2 million won each to five prize winners. Each winner is given a prize money and a chance to produce a drama. Detailed application guidelines can be found on the WHYNOT MEDIA website (http://whynot.video).

KEYEAST is Korea's top comprehensive entertainment group company that produced numerous stars and led the Korean Wave as “드림하이,” the essence of youth school dramas in 2011. In 2020 alone, a total of 6 dramas were shown through various channels, and dramas with unique plans are expected to be released in 2021. The first lineup of four dramas was “별들에게 물어봐”, “경이로운 구경이”, “한 사람만”, and “일루미네이션”.

WHYNOT MEDIA is a content producer that operates'콬TV', a web drama programming channel within YouTube, Facebook, and NAVER V Live, and a web entertainment channel, “킼TV,” with the slogan'Content franchise for a new generation'. All. For the first time in a web drama as a representative work, it has become a content franchise company by capturing the MZ generation with the series of'전지적 짝사랑 시점','일진에게 찍혔을 때','7일만 로맨스', and'리얼:타임:러브' series. Is solidifying.

The two companies signed a joint production business agreement in March. KEYEAST's strategic investment was also made to cooperate in the production and management of all types of content such as long form, mid form, and short form of WHYNOT MEDIA.

As such, KEYEAST and WHYNOT MEDIA aim to create a new level of global youth academy through the ‘2021 Drama Screenplay Contest,’ and plan to spur the co-production of global contents and co-development of the IP universe.

- Google translation.

2021-05-20 Press Release

ESteem EStudio model academy renewal curriculum to cultivate new models and influencers

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-ESteem EStudio Professional Academy, renewed curriculum… A successful start!

The “Fashion Academy” curriculum renewed by “EStudio Professional Academy”, an institution for training new artists run by ESteem, was remarkable in line with the era of all-around entertainers.

ESteem EStudio's fashion academy class breaks away from the usual fashion industry model teaching method and provides a unique walking and pose class that fits the code of the times as well as a class to understand the overall flow of the fashion field The curriculum was renewed so that the talents and talents of various challengers could be discovered through classes, and another big challenge was attempted.

In particular, ESteem EStudio's fashion academy class was accompanied by a mentor by field-specific influencers who have been recognized for their high-level skills in the entertainment industry, and reinforced personalized programs so that participating students can immediately engage in professional activities upon completion of the class It was planned. As a good example, the model debuted through the 2021 FW MISS GEE collection, filmed viral content, signed an immediate exclusive contract with the ESteem model, as well as participated in the fashion magazine's photo shoot.

On the other hand, ESteem EStudio announced that it plans to continue to reflect trends in the future to foster and discover fashion influencers full of personality by each age group, and to introduce an updated curriculum through continuously developing class planning.

- Google translation.

2021-05-07 Press Release

SM joins hands with large American production company MGM to lead K-POP to Hollywood!

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Producer Soo-Man Lee-Producer Mark Burnett, two masters of the East and the West met!
American audition program announced for the launch of NCT-Hollywood!

-Producer Soo-Man Lee's K-POP production know-how X ‘The Voice’ Mark Burnett’s content production capabilities are expected to be combined with synergy
-Participants selected through audition and active in the American music market as NCT-Hollywood members

Producer Soo-Man Lee and SM Entertainment have teamed up with American producer Mark Burnett and large production company MGM Worldwide Television to lead K-POP to Hollywood.

SM will launch NCT-Hollywood, which will be active in the global music market, including the United States, with Hollywood's MGM, which produced famous audition programs'The Voice','Survivor', and'Shark Tank' on the 7th (6th local time in the US). It has been announced that the audition program will be released within this year.

In particular, by combining the know-how of producer Soo-Man Lee, who has pioneered K-pop globalization for the past 30 years, and producer Mark Burnett, who directed famous American audition programs such as'The Voice,' The program will be presented, and attention will be focused on the synergy that will be maximized by the meeting of two masters with great influences in the East and the West.

This global audition is held to discover new members of NCT in Hollywood, USA. Anyone between the ages of 13 and 25 in the world can apply, and the final selected participant is'CT (), the core system of SM in Korea. Culture Technology)' based producer Soo-Man Lee and mentored by NCT members, and plans to engage in global activities as a new NCT-Hollywood member to be launched in the future.

In addition, through this project, SM plans to lead K-POP from Hollywood to the central culture of the United States together with MGM.

Producer Soo-Man Lee said, “We are happy to be able to conduct a global audition project with producer Mark Burnett and MGM, and we want to create a new type of audition program that music fans around the world can watch interestingly.” We will produce so that the participants can develop their skills as artists, and I hope that you can watch the birth of the protagonist who will play an active part as NCT-Hollywood in the global market starting with Hollywood in the United States.”

Producer Mark Burnett said, “This global audition is an innovative program, and MGM is producing it to make it on a global scale.” “K-POP is a cultural phenomenon, meaning more than just a genre of music. We are very excited to be able to lead K-POP to the United States with a great Soo-Man Lee producer and SM Entertainment.”

- Google translation.

2021-03-30 기업공지

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2021-03-30 Press Release

KEYEAST Collaborates With WHYNOT MEDIA.

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-KEYEAST decides to invest in a strategic stake in WHYNOT MEDIA, a leading producer of short form dramas, and concludes a co-production business agreement
-Targeting the global market by building an IP universe targeting the MZ generation, such as youth and academy

KEYEAST, a comprehensive entertainment group, announced on the 29th that it has signed a contract for strategic equity investment with “WHYNOT MEDIA,” Korea's top mid-form and short-form content production company.

WHYNOT MEDIA is a video content production company founded in 2016 by PD CEO Lee Min-seok with talents from KAIST. With the slogan'content franchise for a new generation', it specializes in web dramas in YouTube, Facebook, and NAVER V Live. It is operating “콬TV”, a programming channel, and “킼TV”, a specialized web entertainment channel. For the first time in a web drama as a representative work,'전지적 짝사랑 시점' and'일진에게 찍혔을 때,' for the first time in a web drama, '7일만로맨스','리얼타임러브','오피스워치','#좋맛탱', such as '리얼하이로맨스' It has more than 1,260 cumulative content IPs, including'연애미수', which was co-produced with MBC, and'아름다웠던 우리에게', which aired simultaneously on Netflix and KakaoTV, and the cumulative number of views last year reached about 1.4 billion views.

In the short term, the collaboration between KEYEAST and WHYNOT MEDIA means the birth of a giant production studio with a chain of all fields of long form, mid form, and short form, and through this, the ability to negotiate external platforms can be enhanced. We aim to create a new drama production brand in the long term through the high-end strategy of WHYNOT MEDIA contents that combines KEYEAST's long-term drama production know-how, such as upstreaming, spin-off, and diversification of business models using a number of original IPs owned by WHYNOT MEDIA. I am doing it.

First of all, the two companies were co-production projects, 1) rebranding of KEYEAST's legendary academy drama'드림하이', which caused a sensation in Korean wave, 2) WHYNOT MEDIA's first hit IP, becoming a mid-length drama of'A전지적 짝사랑 시점', 3) WHYNOT MEDIA Another investment company of Com2uS (Day7), the original game and popular web drama'일진에게 찍혔을때','새빛남고학생회', and'체육고등학교' were selected for joint development and production of an IP universe.

In addition, based on this, the management business in connection with the discovery of next-generation global youth stars through extensive new audition and discovery of new media-based business opportunities such as webtoons, web novels, performances, OST, and goods product planning related to web drama/entertainment contents are also promoted. It is a policy to do.

Meanwhile, short form platforms have recently been in the spotlight around the world, centering on MZ generation (millennials born in the 1980s and early 2000s and Z generations born in the mid-1990s, collectively referred to as a mobile-centric digital environment and emphasized unique experiences). As global operators such as Netflix and Disney, as well as major Korean platform operators such as NAVER, Kakao, and coupang, are starting to receive short form content, the cooperation between the two companies is expected to receive great attention as a new business model.

The representative of KEYEAST said, “By collaborating with Korea's top-notch companies in this field, we can reinforce the competitiveness of short form and mid form content, and rethink our corporate value by enhancing investment performance in WHYNOT MEDIA based on our know-how and channel bargaining power. I look forward to it.”

Lee Min-seok, CEO of WHYNOT MEDIA, said, “We have provided an opportunity to secure differentiated content creation capabilities by actively utilizing the strengths of both companies beyond the level of simple production investment cooperation between existing production companies such as IP planning development, distribution, and creation of additional business.” “With this investment as an opportunity, we will maintain a partnership with KEYEAST as a blood alliance,” he said.

KEYEAST, which has achieved remarkable achievements in showing a total of 6 dramas through various channels in 2020 alone, plans to showcase complete dramas that stand out with their original plans in 2021.

- Google translation.