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    - The polar opposite of the serious + comic, radiating charm
    - A completely different look from '펜트하우스'


    '펜트하우스' Lee Taevin took on a comic action role in the web drama 'Delivery'.

    The web drama 'Delivery', which was released through the YouTube channel 'Space Delivery' on the 12th, is a delivery man 'Kwak Doo-sik (Miyeon)' who is well versed in all kinds of martial arts and 'Do Ki-hwan(Lee Taevin)', the director of a delivery agency, looking for 'Kwak Doo-shik''s mother. In the process, it is a comic action movie about uncovering and defeating the conspiracy of aliens who have invaded Earth. ‘Delivery’ was created to support the promotion of the public delivery app, which is a part of the small business support project.

    Lee Taevin takes on the role of 'Do Ki-hwan', the director of Space Delivery, a delivery company in the play. 'Do Ki-hwan' admires martial arts teacher 'Kim Tuk-chul (Kim Eung-soo)' and is jealous of 'Kwak Doo-sik (Miyeon)', who is favored by him. However, unlike her blunt and cold appearance, she is a romantic with a sense of timid and generous girl.

    Lee Taevin, who took on the role of 'Do Gi-hwan', showed a new look with comic and action acting that was completely different from acting as a villain in '펜트하우스'. He is usually shy and has a cute face like a puppy who is happy with his master in front of his teacher, 'Kim Eung-soo', but in the scene where he fights against a lot of zombies, he exudes chic charisma, and he admires him by digesting high-level action acting with almost no streak.

    Lee Taevin previously revealed the reason for appearing at the last production presentation, saying, "I participated because it was a work with a good purpose to support and promote small businesses." He added, "It was also an opportunity to show a charm that I had never shown before, so I had a lot of fun filming it."

    Meanwhile, 'Delivery' is a total of 8 episodes and can be viewed on the YouTube channel 'Space Delivery'.

    - Google translation.

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    AIKI, Eunpyeong-gu ambassador… “I will become an ambassador to deliver pleasant energy to the public”
    Dancer AIKI, Eunpyeong-gu even accepted ambassadors… attention to colorful activities


    Dancer AIKI was appointed as the ambassador for Eunpyeong-gu.

    She has recently been selected as an ambassador for Eunpyeong-gu by AIKI, which has been attracting a lot of attention for her various activities and the Mnet women's dance crew survival program 'Street Woman Fighter'.

    AIKI, who was appointed as the ambassador for Eunpyeong-gu, said, “We will work hard to promote Eunpyeong-gu by delivering pleasant energy to the public.” and "She will continue to work hard to become a dancer who can give pleasure to as many people as she is now."

    The public's attention is being paid to her splendid activities, which have emerged as a trend in the second half of 2021, from appearing in various entertainment programs, selecting an advertising model, and being appointed as a public relations ambassador for Eunpyeong-gu.

    On the other hand, AIKI, appointed as the ambassador for Eunpyeong-gu, will be the first pitcher in the second round of the 2021 KBO League Professional Baseball Korean Series to be held at the Gocheok Sky Dome in Seoul on the 15th.

    - Google translation.

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    The year-end of 2021 is colorfully embroidered in the music industry!

    NCT (SM) reunited with their 3rd album.

    NCT 3rd album 'Universe' will be released on December 14th, and you can meet various combinations and chemistries of NCT, which are active worldwide such as NCT 127, NCT DREAM, NCT U, and WayV.

    This album is NCT's group album to be released after about a year and two months since the second album 'RESONANCE' released in October last year. ' It has proven its strong brand power, including chart-in for 9 weeks.

    In addition, NCT contains the unique colors of each team, such as WayV's third mini-album 'Kick Back' in March this year, NCT DREAM's first album 'Hot Sauce' in May, and NCT 127's third album 'Sticker' in September. As the album continued its global popularity and captivated the music industry, it is expected to end 2021 brilliantly with NCT's upgraded synergy.

    On the other hand, NCT's 3rd album 'Universe' will be released on December 14th, and reservation sales will start at various online and offline music stores from November 22nd.

    - Google translation.

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    Enthusiastic participations in rehearsals + various idea suggestions + superb acting!

    Behind-the-scenes photos of CHOI SIWON (SM)'s '술꾼도시여자들' have been released.

    CHOI SIWON is showing off his addictive charm and acting skills by playing the role of '강북구' in the TVING original '술꾼도시여자들', which depicts the daily lives of three women whose belief in life is one drink at the end of the day.

    In the photo, CHOI SIWON not only conducts meticulous rehearsals with an attitude of taking action in every case, but also shares ideas with the director with a serious expression and does his best to create high-quality works.

    In particular, CHOI SIWON prepares lines in various versions to bring out the detailed emotions of the character '강북구' and leads the work with a sense of responsibility, such as leading the scene with pleasant energy.

    On the other hand, '술꾼도시여자들', which is drawing a hot topic with CHOI SIWON's acting passion, will be released every Friday at 4 PM through TVING.

    - Google translation.

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    New mini album ‘Peaches’ out on 11/30! Pre-orders to be available from 11th!

    ‘World-class performer’ EXO KAI (SM) to make his first solo comeback after one year.

    KAI's second mini-album 'Peaches' will be released on November 30, and contains a total of 6 songs in various moods.

    KAI debuted as a solo artist with their first mini-album 'KAI' in November last year, proving their 'World-class performer' side with sensuous music and overwhelming performance, ranked first in the iTunes Top Albums chart in 55 regions around the world, China QQ Music, Kogou Music, Kuwo Music digital album sales chart No. 1, Gaon chart No. 1, the title song 'Mmmh' music video YouTube views exceeded 100 million views, etc.

    In addition, as KAI is active in various fields such as entertainment and fashion, as well as singer activities, it is loved by many for its stylish visuals and friendly charm, so the new look to be introduced through this solo album is more anticipated.

    On the other hand, KAI's second mini-album 'Peaches' will start pre-sale at various online and offline music stores starting on the 11th.

    - Google translation.

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    Participated in writing and composing the title song ‘수선화’! A hip-hop presenter of SOHLHEE full of personality!

    Musician SOHLHEE (All I Know Music (AIKM))'s first mini album '사랑하면 닳는 것들' will be released on the 11th.

    SOHLHEE's first mini-album '사랑하면 닳는 것들' will be released on November 11th at 12 noon through various music sites such as FLO, Melon, genie, iTunes, Apple Music, Spotify, QQ Music, KuGou Music, and KuWo Music, and the music video for the title song '수선화' can be seen simultaneously through the YouTube SMTOWN channel.

    In particular, the title song ‘수선화’ is a medium-tempo hip-hop genre song with a strong bass line, dreamy piano accompaniment, and a trendy beat. SOHLHEE directly participated in writing and composing the lyrics, showing off the side of a singer-songwriter.

    In addition, this album consists of a total of 4 songs, including the title song '수선화', which tells the story of love in a colorful and unique way. Singer-songwriter BOYHOOD and hip-hop musician OLNL also participated in writing and composing the b-side songs to enhance the album's perfection.

    In addition, SOHLHEE is a musician under SM Entertainment's label All I Know Music (AIKM), and has released various singles such as '보라색', '안읽씹', 'LADY', and 'SUPERSiNGLE'. The first mini-album to be released is also expected to receive high attention.

    - Google translation.

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    The role of ‘Sunjoo’, a designer full of desire

    - Acting as 'Ahn Sunjoo', deputy design team representative for 'Sono' design team, who is extremely honest about his feelings and desires
    - “I learned a lot from ‘지금, 헤어지는 중입니다’. I am happy to meet 'Sunjoo'.” Share your impressions


    Actor Moon Ju Yeon comes as a designer full of desire.

    Moon Ju Yeon adds special fun to the play by appearing as the designer of the top brand 'Sono' design team led by Song Hye Kyo in the new SBS drama '지금, 헤어지는 중입니다', which will be aired for the first time on the 12th.

    The drama '지금, 헤어지는 중입니다' is a breakup actually written as 'farewell' and read as 'love'. Expectations are high that it will make this fall hot.

    In the play, Moon Ju Yeon took on the role of 'Ahn Sunjoo', who is proud of being a designer of Sono as a representative of the design team of 'Sono', a top brand of the fashion company 'The One'. Sunjoo is the type to be honest with his feelings, express his feelings immediately, and be honest with his desires. Because of his over-honesty, he is a person who sometimes takes on the cool role of scratching the itch.

    Moon Ju Yeon said, "I'm happy to be able to greet viewers by appearing in the drama '지금, 헤어지는 중입니다'. In the hot summer, many actors and staff worked hard to make it together. I also worked hard to act as ‘Sunjoo’ itself, but there were a lot of things I lacked, and there were a lot of things I learned. I was so happy to be able to play Sunjoo, and I hope that viewers will be happy with ‘Now, We’re Breaking Up’ as they watch it. Thank you,” he said.

    The new SBS drama '지금, 헤어지는 중입니다', which Moon Ju Yeon, who came as a designer full of desire, added strength, will be broadcasted for the first time at 10 pm on the 12th.

    - Google translation.

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    - 한국은 세계적인 문화 강국이자 얼리어답터의 나라, 메타버스 시장 이끌 것
    - 메타버스, 버추얼 개념을 넘어 우리 삶을 완전히 새로운 세상으로 만들어줄 것
    퍼블릭 블록체인 플랫폼 솔라나 재단 개최 ‘Breakpoint 2021’ 컨퍼런스 초대 연사 참여!


    이수만 프로듀서는 9일(현지시간) 퍼블릭 블록체인 플랫폼 솔라나(Solana) 재단이 포르투갈 리스본에서 온, 오프라인으로 개최한 ‘Breakpoint 2021’(브레이크포인트 2021) 컨퍼런스에 초대 연사로 참여, ‘NFT와 프로슈머 경제가 열어가는 엔터테인먼트의 넥스트 레벨’을 주제로 기조연설을 펼쳤다.

    이날 이수만 프로듀서는 “최근 전 세계적으로 비대면 디지털 사회가 본격화됨에 따라서 가상 세계와 메타버스, NFT와 같은 미래 사업에 대한 수요가 많이 늘어나고, 눈에 띄게 성장하고 있다. 저와 SM이 예측하는 미래 세상은 로봇과 셀러브리티의 세상이고, 더 나아가 아바타의 세상이 먼저 될 것이라 생각한다. 이미 수년 전부터 미래 콘텐츠 시대를 준비해 왔고 지난해 11월 메타버스 걸그룹 에스파를 론칭했다. 에스파는 가상 세계 속 또 다른 자아인 아바타와 함께한다는 메타버스 세계관을 지니고 있다. 에스파로 인해서 엔터테인먼트 업계에서도 메타버스가 더욱 주목 받으며 엔터테인먼트의 ‘넥스트 레벨’은 무엇인가에 대한 관심이 참 많아졌다”고 연설을 시작했다.

    특히 “한국은 세계적인 문화 강국이자 얼리어답터의 나라로서, 메타버스, AI 같은 디지털 기술력으로 상당히 앞서 있다. 한국이 인구수와 시장 규모 측면은 작다고 할 수 있지만, 바로 이 가상 세계에서는 아바타를 통해 인구를 무한으로 늘릴 수도 있고, 마켓의 규모도 무한으로 확장할 수 있다. 버추얼 세상과 메타버스를 통해서 새로운 유니버스를 창조하고 마켓을 확장함에 따라 한국이 메타버스의 세계, NFT 콘텐츠의 선두주자가 될 것”이라며 메타버스와 콘텐츠의 강국으로 부상한 한국의 파워를 강조해 이목을 집중시켰다.

    또한 메타버스에 대해 “현실에 없는 것을 가능하게 하는 새로운 유니버스이며, 완전히 새로운 세상을 만드는 일”이라며, “단순히 버추얼적인 개념이 아니라 우리의 실질적인 생활에도 직결될 수 있다. 현실을 반영하는 미러링의 세계를 넘어, 우리가 새롭게 기획했던 것들을 버추얼 세상에서 시뮬레이션처럼 만들어 보고 시험, 마케팅을 해보면서, 현실에서 만들어지는 새로운 물건에 대한 시행착오 과정을 미리 거친다. 이로써 더 정교하고, 더 정확하게 우리의 ‘리얼 라이프’인 현실에서 만들어 냄으로써 우리가 더 나은 생활을 가질 수 있다고 생각한다. 버추얼 세상에서 검증된 다양한 것들이 현실의 의식주에 쓰이는 물건, 문화상품 등에 반영이 된다면 역사적으로 전무했던 획기적인 전환점이 될 것이고, 새로운 세상이 열릴 것이다. 로봇과 메타버스의 세상이 오면 오히려 물질적, 문화적 그리고 정신적으로 우리들이 더욱 풍요로운 삶을 살 수 있을 것”이라고 전했다.

    더불어 이수만 프로듀서는 이러한 메타버스를 엔터테인먼트 산업에 접목해 “저와 SM은 이제 메타버스를 접목한 SMCU라는 초거대 버추얼 세계관을 통해서 미래 콘텐츠의 시대를 이끌어 나가려고 한다. SM Culture Universe는 현실과 가상의 경계 없이 전 세계가 문화로 연결된 미래 엔터테인먼트 세상이자 SM이 지향하는 메타버스 미래 콘텐츠로, 기존의 음악 장르에서는 볼 수 없었던 새로운 형태의 문화적 IP라고 볼 수 있다. SMCU 안에서 아티스트, 음악, 뮤직비디오, 공연 등 다양한 형태의 독자적인 IP가 서로 연결되고 확장되는 메타버스향 콘텐츠 IP를 만들어가는데 집중할 계획”이라고 밝혔다.

    이어 “그 예로, 최근에 SMCU 영상을 통해서 ‘CAWMAN’이라는 혼합 영상 콘텐츠 장르를 선보이기도 했다. 카툰(Cartoon)의 C, 애니메이션(Animation)의 A, 웹툰(Web-toon)의 W, 모션 그래픽(Motion graphic)의 M, 그리고 아바타(Avatar)의 A, 노블(Novel)의 N을 조합한 단어로, 전혀 새로운 미래의 콘텐츠 경험을 선사할 것이다. 요즘 플랫폼 틱톡처럼 MZ세대들은 짧은 콘텐츠를 더 많이 선호하고 익숙해져 있는데, ‘CAWMAN’은 서로 다른 장르의 요소들이 각각의 특성대로 이야기를 표현해주면서, 스토리가 하나로 이어지는 새로운 형태의 영상 표현 기법”이라고 소개했다.

    이수만 프로듀서는 “콘텐츠의 중요성이 더욱 높아지고, 마침내 전 세계의 프로슈머들이 Re-Created 콘텐츠를 만들면서 메타버스의 정점을 이룰 것이다. 메타버스는 프로슈머들이 와서 같이 놀고, 인간에게 주어진 가장 높은 신의 경지에까지 닿아 있는, 신이 허락하는 창조를 하는 곳이어야 한다. 또 프로슈머들이 놀고 싶고, 창조할 수 있게 만들어야 한다”며, “SM이 만든 킬러 콘텐츠가 프로슈머와 프로듀서들에 의해서 많은 Re-Creatable 콘텐츠가 되고, 그렇게 만들어진 Re-Creatable 콘텐츠를 다시 SM이 제공한다. 이렇게 프로슈머들이 Re-Created 콘텐츠를 만들 수 있도록 저를 비롯한 프로듀서들이 방향을 제시하고, 또 Re-Creatable 콘텐츠를 만들어주는 곳이어야 한다”고 밝혔다.

    Re-Creatable 콘텐츠의 방향성으로 NFT와의 관계성을 언급, “메타버스의 세계관 혹은 스토리를 형성하는 각각의 콘텐츠들은 모두 NFT로 연결될 것이다. 100명, 1000명이 전 세계에서 머리를 모으고 창조력을 발휘해서 하나의 NFT 콘텐츠를 함께 Create하고, NFT 콘텐츠의 퍼센티지를 소유하게 되는 형태로 만들어져야 된다. 이렇게 탄생한 NFT 콘텐츠들은 ‘Lifetime Value’를 가지게 된다. 한 번 소비하고 없어지는 것이 아니라 라이프타임 동안 프로슈머, 프로듀서 등 관계하는 사람들이 모두 가치를 갖게 될 것이다. 즉 NFT는 ‘Lifetime Value’를 갖게 하는 블록체인이라고 할 수 있다. 블록체인으로 보호되고, 소유자가 기록돼서 다 할 수 있는, 또 변화시킬 수 없는, 메타버스 콘텐츠는 소장되는 그림처럼 코인으로 값이 책정되기도 한다. 이를테면 화폐처럼, 옛날의 물물교환처럼 되는 시대가 도래했다. NFT를 통한 콘텐츠 거래가 활발해짐에 따라서, 코인이 트레이딩 거래소를 통해 거래되는 것처럼, NFT 거래소도 굉장히 중요하게 될 것이다. 또 꼭 상품화되거나 돈을 내지 않더라도 프로슈머가 찾아올 수 있도록 해야 한다. 프로슈머가 없으면 아무런 소용이 없다. 향후 NFT가 미술품 같은 존재보다는 어쩌면 화폐로서의 가치를 가지게 된다면 NFT 거래소의 역할이 매우 중요할 것이다. 이 부분에 대해 콘텐츠를 만들고, 메타버스를 활용하는 모두가 함께 고민하고 미래를 잘 설계해야 한다”고 견해를 전했다.

    마지막으로 “저와 SM은 그동안 문화와 기술을 결합해서 새로운 시도를 지속해왔고, 앞으로도 음악, 비주얼, 퍼포먼스 등에 혁신적인 도전을 멈추지 않을 것이다. 더욱 다양한 Re-Created 콘텐츠가 탄생하고 무한한 콘텐츠 유니버스가 만들어질 수 있도록 노력할 것”이라며 연설을 마쳤다.

    이수만 프로듀서가 기조연설에 참여한 솔라나 ‘Breakpoint 2021’은 블록체인과 관련된 다양한 주제로 진행되는 글로벌 컨퍼런스로, 솔라나 창립자 아나톨리 야코벤코(Anatoly Yakovenko), 최고운영책임자 라즈 고칼(Raj Gokal), 스테이블코인 USDC 발행사 서클(Circle)의 최고경영자 제레미 알레어(Jeremy Allaire), 암호화폐 전문 헤지펀드 멀티코인 캐피톨(Multicoin Capital) 공동설립자 카일 사나미(Kyle Samani) 등 블록체인 및 암호화폐 관련 산업의 주요 인사들이 함께 참석했다.

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    SM's 'Remastering Project' amplifies anticipation!

    The remastered music video for S.E.S.'s hit song 'Dreams Come True' will be released on the 11th.

    S.E.S.'s 'Dreams Come True' remastered music video, presented by SM Entertainment as 'Remastering Project', will be released on the YouTube SMTOWN channel at 10 am on November 11th.

    'Dreams Come True' is the title song of SES's 2nd album released in 1998 and received great love, including swept first place on various music shows during their activities. It has been upgraded to video and is expected to fascinate music fans once again.

    In addition, through this project, SM plans to show up-scaling and remastering of the music videos and sound sources of legendary artists that they have produced for the past 20 years in a state suitable for digital platforms, as well as special original content related to them.

    Meanwhile, the 'Remastering Project', a collaboration between SM and YouTube, is a project designed to revisit the history of K-pop and contribute to the growth of the Korean music industry in the wake of the global revival of K-pop. will be newly introduced.

    - Google translation.

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    Three successive works! Limitless smoke spectrum

    - Wearing 180 degree different characters for each play
    - Demonstrating an irreplaceable presence such as stable acting skills and chemistry with actors


    Actor Kang Han Na has proven the limitless acting spectrum.

    Following the drama ‘스타트업’ that aired last year and ‘간 떨어지는 동거’ that ended in July, the digital drama ’바이트 씨스터즈’ proved to be an actor you can trust and watch by making three consecutive box office hits.

    In the drama ‘스타트업’, Kang Han Na takes on the role of 'Won In-jae', an elite CEO where everything is perfect, exuding a strong presence, showing stable acting skills as well as detailed emotional changes, completing an attractive character with deeper acting.
    In particular, from the external visual transformed with short short hair, to the eyes, tone, and leisurely behavior, he transformed into a 'Won In-jae' and increased the immersion of the play.

    On the other hand, in the drama ‘간 떨어지는 동거’, she took on the role of 'Yang Hye-sun' and tried to transform not only the acting tone differentiated from ‘스타트업’, but also delicate parts such as facial expressions, hand gestures, and tone, drawing a 180-degree different character. In addition to capturing her cute appearance and unique lovely charm, she also showed off her perfect chemistry with the actors, drawing favorable reviews from viewers by performing irreplaceable hot performances.

    Kang Han Na, who is showing off her acting skills by taking on the role of a stylish vampire '한이나' in the currently airing digital drama ’바이트 씨스터즈’, drew attention even before the broadcast with her unprecedented hairstyle.

    In addition, Kang Han Na perfectly digests a colorful style that fits the historical situation between the past and the present, making you unable to take your eyes off each time, but also breathes life into her character with her solid acting skills and unrivaled loveliness, making the play fun.

    In this way, Kang Han Na, who has shown various performances with three consecutive box-office successes, as well as non-stop work activities from ‘스타트업’ to ‘간 떨어지는 동거’ and ’바이트 씨스터즈’, is expected to transform once again through KBS2's ‘붉은 단심’.

    - Google translation.