SM Entertainment

2022-01-27 Press Release

SM Entertainment signed an industry-academic cooperation MOU with Chungkang College of Cultural Industries to strengthen its competitiveness in metaverse contents.

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Starts collaboration for the development of the metabus & cultural contents industry.

SM Entertainment signed an industry-academic cooperation MOU with Chungkang College.

SM and Chungkang College signed an industry-academic cooperation to strengthen the competitiveness of the metaverse and cultural contents industry in the morning of the 26th at SM's new building in the presence of SM co-representatives Lee Sung-su and Tak Young Jun and President Hwang Bong Sung of Chungkang College.

Through this industry-university collaboration, SM and Chungkang College will ▲ jointly plan and collaborate on programs necessary for the composition and operation of metaverse related contents ▲ nurture and educate talents necessary for the development of the cultural contents industry ▲ joint use of facilities and resources for mutual development, and As the two companies plan to develop cooperative projects, the cooperation between the two companies is expected to strengthen the educational curriculum related to content production and provide students with a variety of experiences.

Lee Sung-su, SM Co-CEO, said, “Amid the growing influence of K-contents worldwide, Chungkang College, which nurtures global key talents in digital content fields such as games, webtoons, and animations, and CT (Culture Technology) We hope that SM, who has strengths in music and artist production based on the foundation, will meet and collaborate in various fields related to the metaverse beyond content in the future.”

In addition, SM Co-CEO Tak Young Jun said, “Chungkang College is looking for the same direction as SM, which aims for the convergence of culture and new technology, in that it creates convergence contents between different fields such as contents, fashion, food, and performing arts with technology as the center. I think you are watching We look forward to various collaborations in the field of CAWMAN (Cartoon, Animation, Web-toon, Motion graphic, Avatar, Novel), a concept created by General Producer Lee Soo-Man.”

Hwang Bong Sung, President of Chungkang College, said, "Through collaboration between SM, a pioneer in the Korean entertainment industry and leading the global K-POP craze, and Chungkang College, which possesses contents in various fields in the cultural industry, we are able to create various synergies suitable for the establishment of a metaverse content environment in the future. I look forward to being able to do it.”

In addition, SM is a future entertainment world where the world is connected with culture without boundaries between reality and virtuality by grafting the metaverse to entertainment, and through SMCU (SM Culture Universe), which contains the future contents of the metaverse that SM aims for, artists, music, and music In December of last year, under the title of the comprehensive content project 'SMTOWN 2022: SMCU EXPRESS', general producer Lee Soo-Man and SM In order to comprehensively experience future contents in the metaverse viewed, the albums, exhibitions, and performances were presented together, collecting topics.

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2022-01-04 Press Release

SMTOWN winter album ‘2021 Winter SMTOWN : SMCU EXPRESS’ sold over 410,000 copies!

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The highest sales record ever for SM season album and proved the SM brand power!

‘2021 Winter SMTOWN : SMCU EXPRESS’ sold over 410,000 copies.

'2021 Winter SMTOWN: SMCU EXPRESS', released on December 27th, surpassed 416,494 copies (as of the 3rd) in album sales within 8 days of release, recording the highest sales of SMTOWN album history, proving the power of SM's brand once again.

This ‘2021 Winter SMTOWN: SMCU EXPRESS’ is the first SMTOWN winter album to be released in about 10 years since 2011. A total of 10 songs with various charms participated by SM artists who are performing global activities such as KANGTA, BoA, TVXQ, SUPER JUNIOR, Girls' Generation-Oh!GG, SHINee ONEW, KEY, MINHO, EXO KAI, Red Velvet, NCT, aespa were recorded and received a hot response.

Also, including the double title songs 'Hope from KWANGYA' and 'Dreams Come True', 'NEW ballad units' SUPER JUNIOE KYUHYUN and SHINee ONEW, NCT TAEIL's 'Ordinary Day', 'rap units' NCT TAEYONG, JENO, HENDERY, YANGYANG, aespa GISELLE's 'ZOO' stage was also unveiled on January 1st through the worldwide free online concert 'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA'.

This album is 'SMTOWN 2022: SMCU EXPRESS', a comprehensive content project designed to comprehensively experience future content in the metaverse from the perspective of producer Lee Soo Man and SM, and the media art 'SMTOWN EXPERIENCE: PLAY@ KWANGYA' was released along with the online concert 'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA' on January 1.

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2022-01-02 Press Release

'SMTOWN LIVE 2022 : SMCU EXPRESS @ KWANGYA' Records 51 Million Streams in 161 Regions Worldwide, Setting a New View Record for a korean Online Concert!

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40 Stages Including Got The Beat's 1st Ever Performance & Unique Collaborations + The DJ Section!

'SMTOWN LIVE 2022 : SMCU EXPRESS @ KWANGYA' was a successfully blocked the world on the first day of the new year.

'SMTOWN LIVE 2022 : SMCU EXPRESS @ KWANGYA' has been free online to relay on January 1, from 1pm to YouTube and Beyond Live Global Platforms, including a global platform, and 161 regions around the world (BEYOND LIVE access) Recording the streaming, a renewed value (3583 million streaming), which recorded the Korea Online Concert Choi, Korea, and confirmed explosive attention.

This concert 'SMTOWN LIVE 2022 : SMCU EXPRESS @ KWANGYA' was a virtual space called 'Kwangya' in the Virtual Space 'SMCu Express Station' in the background,
And due to the long-term Corona 19, I was planned as a free performance to comfort the fans all over the world and preached hope.

The LEE SOO MAN overall producer of the performance of the performance Lee Soo MAN over the opening speech, "SMCU crosses the virtual and reality, and the concept of each artist's shared story, the world view, and the universe with the identity of each team, "This world view is" a new world "," he said, "These world views are developing and developing newly named" metaveral origin stories "in the wilderness. Through this, the new world will be unfolded. "

In the beginning show, the Got THE BEAT's new song 'Step Back' stage, which has been launched from launching, Max Changmin's new solo album, which is scheduled to release in January, '2021 Winter Smtown: SMCu Express' released on the 27th, SUPER JUNIOR KYUHYUN and SHINee ONEW, NCT TAEIL's 'Ordinary Day' stage, 'Rap Units' NCT TAEYONG, JENO, HENDERY, YANGYANG, aespa GISELLE's special stage 'ZOO', has been offered a rich sights.

In addition, BoA and NCT SHOTARO's 'Only One', SHINee KEY and Girls' Generation TAEYEON's 'Hate that ... ', HYOYEON and GISELLE 'SECOND', HYOYEON and Yangyang 'Dessert', ONEW and aespa NINGNING's '별 하나 (Way)', 'Legend' KANGTA and BoA, a long time ago TVXQ!'s stage, hit songs from the Medule of SUPER JUNIOR from Girls' Generation TAEYEON, HYOYEON, SHINee ONEW, KEY, MINHO, EXO KAI, Red Velvet, NCT U, NCT 127, NCT DREAM, WayV KUN&XIAOJUN, aespa, captured the gaze without a break.

In addition, KANGTA also said, "With SMTOWN, he was linked to a single world view with his colleagues, and he was a stronger tie. I want to give you a warm feeling through SM family songs," SUPER JUNIOR also said, "We also have a worldview, and they belong to the SMCU Worldview, so they feel newly debuted. I would like to keep my debut in the SMCU, and I would like to keep with more than 20 years of time," said.

With the last performances, From DJ HYO, Raiden, IMLAY, GINJO, J.E.B, MINIMONSTER, MARVISTA, Hitchhiker, such as DJ Artists, such as DJ Artists, and the last, with a multi-dielectric configuration with a virtual spectativity, was hot.

Meanwhile, SM announced the launch of the MUSIC Nation Smtown Meta-Passport 'that gives the Citizenship of the Virtual Country Music Nation Smtown through the performance.

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2021-11-10 Press Release

이수만 프로듀서, “한국이 메타버스, NFT 콘텐츠의 선두주자 될 것”

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- 한국은 세계적인 문화 강국이자 얼리어답터의 나라, 메타버스 시장 이끌 것
- 메타버스, 버추얼 개념을 넘어 우리 삶을 완전히 새로운 세상으로 만들어줄 것
퍼블릭 블록체인 플랫폼 솔라나 재단 개최 ‘Breakpoint 2021’ 컨퍼런스 초대 연사 참여!

이수만 프로듀서는 9일(현지시간) 퍼블릭 블록체인 플랫폼 솔라나(Solana) 재단이 포르투갈 리스본에서 온, 오프라인으로 개최한 ‘Breakpoint 2021’(브레이크포인트 2021) 컨퍼런스에 초대 연사로 참여, ‘NFT와 프로슈머 경제가 열어가는 엔터테인먼트의 넥스트 레벨’을 주제로 기조연설을 펼쳤다.

이날 이수만 프로듀서는 “최근 전 세계적으로 비대면 디지털 사회가 본격화됨에 따라서 가상 세계와 메타버스, NFT와 같은 미래 사업에 대한 수요가 많이 늘어나고, 눈에 띄게 성장하고 있다. 저와 SM이 예측하는 미래 세상은 로봇과 셀러브리티의 세상이고, 더 나아가 아바타의 세상이 먼저 될 것이라 생각한다. 이미 수년 전부터 미래 콘텐츠 시대를 준비해 왔고 지난해 11월 메타버스 걸그룹 에스파를 론칭했다. 에스파는 가상 세계 속 또 다른 자아인 아바타와 함께한다는 메타버스 세계관을 지니고 있다. 에스파로 인해서 엔터테인먼트 업계에서도 메타버스가 더욱 주목 받으며 엔터테인먼트의 ‘넥스트 레벨’은 무엇인가에 대한 관심이 참 많아졌다”고 연설을 시작했다.

특히 “한국은 세계적인 문화 강국이자 얼리어답터의 나라로서, 메타버스, AI 같은 디지털 기술력으로 상당히 앞서 있다. 한국이 인구수와 시장 규모 측면은 작다고 할 수 있지만, 바로 이 가상 세계에서는 아바타를 통해 인구를 무한으로 늘릴 수도 있고, 마켓의 규모도 무한으로 확장할 수 있다. 버추얼 세상과 메타버스를 통해서 새로운 유니버스를 창조하고 마켓을 확장함에 따라 한국이 메타버스의 세계, NFT 콘텐츠의 선두주자가 될 것”이라며 메타버스와 콘텐츠의 강국으로 부상한 한국의 파워를 강조해 이목을 집중시켰다.

또한 메타버스에 대해 “현실에 없는 것을 가능하게 하는 새로운 유니버스이며, 완전히 새로운 세상을 만드는 일”이라며, “단순히 버추얼적인 개념이 아니라 우리의 실질적인 생활에도 직결될 수 있다. 현실을 반영하는 미러링의 세계를 넘어, 우리가 새롭게 기획했던 것들을 버추얼 세상에서 시뮬레이션처럼 만들어 보고 시험, 마케팅을 해보면서, 현실에서 만들어지는 새로운 물건에 대한 시행착오 과정을 미리 거친다. 이로써 더 정교하고, 더 정확하게 우리의 ‘리얼 라이프’인 현실에서 만들어 냄으로써 우리가 더 나은 생활을 가질 수 있다고 생각한다. 버추얼 세상에서 검증된 다양한 것들이 현실의 의식주에 쓰이는 물건, 문화상품 등에 반영이 된다면 역사적으로 전무했던 획기적인 전환점이 될 것이고, 새로운 세상이 열릴 것이다. 로봇과 메타버스의 세상이 오면 오히려 물질적, 문화적 그리고 정신적으로 우리들이 더욱 풍요로운 삶을 살 수 있을 것”이라고 전했다.

더불어 이수만 프로듀서는 이러한 메타버스를 엔터테인먼트 산업에 접목해 “저와 SM은 이제 메타버스를 접목한 SMCU라는 초거대 버추얼 세계관을 통해서 미래 콘텐츠의 시대를 이끌어 나가려고 한다. SM Culture Universe는 현실과 가상의 경계 없이 전 세계가 문화로 연결된 미래 엔터테인먼트 세상이자 SM이 지향하는 메타버스 미래 콘텐츠로, 기존의 음악 장르에서는 볼 수 없었던 새로운 형태의 문화적 IP라고 볼 수 있다. SMCU 안에서 아티스트, 음악, 뮤직비디오, 공연 등 다양한 형태의 독자적인 IP가 서로 연결되고 확장되는 메타버스향 콘텐츠 IP를 만들어가는데 집중할 계획”이라고 밝혔다.

이어 “그 예로, 최근에 SMCU 영상을 통해서 ‘CAWMAN’이라는 혼합 영상 콘텐츠 장르를 선보이기도 했다. 카툰(Cartoon)의 C, 애니메이션(Animation)의 A, 웹툰(Web-toon)의 W, 모션 그래픽(Motion graphic)의 M, 그리고 아바타(Avatar)의 A, 노블(Novel)의 N을 조합한 단어로, 전혀 새로운 미래의 콘텐츠 경험을 선사할 것이다. 요즘 플랫폼 틱톡처럼 MZ세대들은 짧은 콘텐츠를 더 많이 선호하고 익숙해져 있는데, ‘CAWMAN’은 서로 다른 장르의 요소들이 각각의 특성대로 이야기를 표현해주면서, 스토리가 하나로 이어지는 새로운 형태의 영상 표현 기법”이라고 소개했다.

이수만 프로듀서는 “콘텐츠의 중요성이 더욱 높아지고, 마침내 전 세계의 프로슈머들이 Re-Created 콘텐츠를 만들면서 메타버스의 정점을 이룰 것이다. 메타버스는 프로슈머들이 와서 같이 놀고, 인간에게 주어진 가장 높은 신의 경지에까지 닿아 있는, 신이 허락하는 창조를 하는 곳이어야 한다. 또 프로슈머들이 놀고 싶고, 창조할 수 있게 만들어야 한다”며, “SM이 만든 킬러 콘텐츠가 프로슈머와 프로듀서들에 의해서 많은 Re-Creatable 콘텐츠가 되고, 그렇게 만들어진 Re-Creatable 콘텐츠를 다시 SM이 제공한다. 이렇게 프로슈머들이 Re-Created 콘텐츠를 만들 수 있도록 저를 비롯한 프로듀서들이 방향을 제시하고, 또 Re-Creatable 콘텐츠를 만들어주는 곳이어야 한다”고 밝혔다.

Re-Creatable 콘텐츠의 방향성으로 NFT와의 관계성을 언급, “메타버스의 세계관 혹은 스토리를 형성하는 각각의 콘텐츠들은 모두 NFT로 연결될 것이다. 100명, 1000명이 전 세계에서 머리를 모으고 창조력을 발휘해서 하나의 NFT 콘텐츠를 함께 Create하고, NFT 콘텐츠의 퍼센티지를 소유하게 되는 형태로 만들어져야 된다. 이렇게 탄생한 NFT 콘텐츠들은 ‘Lifetime Value’를 가지게 된다. 한 번 소비하고 없어지는 것이 아니라 라이프타임 동안 프로슈머, 프로듀서 등 관계하는 사람들이 모두 가치를 갖게 될 것이다. 즉 NFT는 ‘Lifetime Value’를 갖게 하는 블록체인이라고 할 수 있다. 블록체인으로 보호되고, 소유자가 기록돼서 다 할 수 있는, 또 변화시킬 수 없는, 메타버스 콘텐츠는 소장되는 그림처럼 코인으로 값이 책정되기도 한다. 이를테면 화폐처럼, 옛날의 물물교환처럼 되는 시대가 도래했다. NFT를 통한 콘텐츠 거래가 활발해짐에 따라서, 코인이 트레이딩 거래소를 통해 거래되는 것처럼, NFT 거래소도 굉장히 중요하게 될 것이다. 또 꼭 상품화되거나 돈을 내지 않더라도 프로슈머가 찾아올 수 있도록 해야 한다. 프로슈머가 없으면 아무런 소용이 없다. 향후 NFT가 미술품 같은 존재보다는 어쩌면 화폐로서의 가치를 가지게 된다면 NFT 거래소의 역할이 매우 중요할 것이다. 이 부분에 대해 콘텐츠를 만들고, 메타버스를 활용하는 모두가 함께 고민하고 미래를 잘 설계해야 한다”고 견해를 전했다.

마지막으로 “저와 SM은 그동안 문화와 기술을 결합해서 새로운 시도를 지속해왔고, 앞으로도 음악, 비주얼, 퍼포먼스 등에 혁신적인 도전을 멈추지 않을 것이다. 더욱 다양한 Re-Created 콘텐츠가 탄생하고 무한한 콘텐츠 유니버스가 만들어질 수 있도록 노력할 것”이라며 연설을 마쳤다.

이수만 프로듀서가 기조연설에 참여한 솔라나 ‘Breakpoint 2021’은 블록체인과 관련된 다양한 주제로 진행되는 글로벌 컨퍼런스로, 솔라나 창립자 아나톨리 야코벤코(Anatoly Yakovenko), 최고운영책임자 라즈 고칼(Raj Gokal), 스테이블코인 USDC 발행사 서클(Circle)의 최고경영자 제레미 알레어(Jeremy Allaire), 암호화폐 전문 헤지펀드 멀티코인 캐피톨(Multicoin Capital) 공동설립자 카일 사나미(Kyle Samani) 등 블록체인 및 암호화폐 관련 산업의 주요 인사들이 함께 참석했다.

2021-10-07 Press Release

SM Lee Sung Su's keynote speech at '2021 STARTUP:CON'

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“We will realize the next level of content through SMCU”
“We will make Korea and Seoul a mecca of global culture”

SM Entertainment (hereinafter referred to as SM) CEO Lee Sung-su attended the content startup conference '2021 STARTUP:CON' as a keynote speaker.

CEO Lee Sung-su attended '2021 STARTUP:CON', which was broadcast online on the 7th, and gave a keynote speech on the topic of 'SM Content Roadmap - Future Content Era seen through SMCU'.

On this day, CEO Lee Sung Su said, "SM's founder and executive producer Lee Soo Man, who is in charge of all production, foresaw the future world would become the world of robots and celebrities, and even the world of avatars. Aespa, a 'Metaverse girl group' with avatars, debuted last year, and starting with aespa's storytelling, SM's dream of a super-giant virtual world was presented to the world. That is the metaverse that SM sees, the culture universe of SM, that is, SMCU.”

He continued, “SMCU is a future entertainment world where the world is connected with culture without boundaries between reality and virtual reality, and the future content for the metaverse that SM aims for.” “Producer Lee Soo Man and SM have accumulated many killer contents and IP The expansion of SMCU created a world that transcends virtual and reality, and furthermore, K-pop, which has become a genre of content beyond the genre of music, is being used as the most effective device to make it look K-pop. The grammar of K-pop can be seen as a new form of cultural IP that cannot be seen in existing music genres from the point of view of the post-corona era that will unfold in the near future and the global trend of metaverse. That is what SMCU looks like that we are making based on our worldview. In SMCU, we will achieve another world of content, the next level, by focusing on creating content IP for the metaverse that connects and expands various forms of independent IPs such as artists, music, music videos, and performances within SMCU.”

In addition, as an example of IP expansion, “The ‘Re-mastering Project’ is a precious asset of SM and the history of K-pop, upscaling SM original music videos with clearer picture quality, and re-mastering the existing master sound source with the sound of 2021. It is a new presentation after work. Hundreds of re-mastering music videos, along with special original content based on them, will also be showcased. This re-mastering project of SM goes beyond the concept of simply upgrading the picture quality of the past video to present it as the current IP, and reinterpreting it as a 2021 version. I think it would be good if you understand it as a project that creates sympathy for all generations with content that makes it possible to truly expand IP. It is a label established with the goal of introducing and presenting expanded K-pop into a wider range of music genres. In the future, we plan to expand our repertoire by presenting K-POP’s Orchestra performances all over the world.”

In addition, “The main keyword of SMCU, ‘KWANGYA’, has a symbolic meaning encompassing the real and virtual worlds. K-pop fans refer to the newly relocated SM headquarters and Seoul Forest as ‘KWANGYA’. 'KWANGYA', an infinite realm in the virtual world, has moved over to the concept of space and is referred to as a new building and becomes a landmark of SMCU. Our goal is to make it so,” he said, “SM expands the various forms of IP based on artists and music to the release of various contents through the trans media strategy within the huge worldview of SMCU, and in business terms, the OSMU strategy We aim to create added value by expanding into adjacent business areas through ” he said.

He continued, “The role of the ‘channel’ as a communication channel with fans who enjoy and consume SM’s contents is also important. The 'channel' referred to here is not simply a concept of a channel through which content is delivered, but a more branded and expanded meaning. We will continue the 'Pink Blood Project' to support prosumers who enjoy SM's original content and reproduce it as creative content through these channels."

Lastly, CEO Lee Sung Su said, “When I joined A&R in 2005, I had the experience of working simultaneously as a member of the R&D task force for the special project of producer Lee Soo Man, 'Music videos and contents using 3D images'. There is this. It was very advanced at the time, but in 2008, when the world went crazy for 3D content with the movie 'Avatar' by James Cameroon, SM had already finished R&D for this, so Samsung Electronics and director James Cameroon worked together. We formed a consortium and were able to show Girls' Generation's 3D music video. To prepare for the future one step ahead like this is the most important keyword for SM that executive producer Lee Soo Man emphasizes the most, namely, ‘The Future of Culture Technology’, and this is how SM prepares for the future. Although it has been a music-based cultural content company for over 20 years, it was most important to graft contemporary technologies such as IT and AI or technologies that were ahead of the times into our content, and continued these attempts for more than 20 years. It was SM that did it. At this point in time when things that transcend the boundaries of IT, AI, and content are happening in both companies and content, as a content company, I want to cooperate with startups based on various technologies and support them.” did.

Meanwhile, '2021 STARTUP:CON', hosted by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency, is held annually since 2015 to provide big insights to the contents startup ecosystem and to promote investment and global exchanges and advances through networks. It is a startup conference in the content field. This year, Netflix founder Marc Randolph, Harvard Business School Professor Bharat N. Anand, and 500 Global President Christine Tsai will deliver keynote speeches.

- Google translation.

2021-07-02 Press Release

이수만 총괄 프로듀서, “‘프로듀서’의 시대 안에서 ‘프로슈머’가 정점을 이루는 시대”

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- 미래에는 콘텐츠가 가치 있는 자산이 될 것
- 오리지널 콘텐츠는 프로슈머들이 재창조할 수 있는 Re-Creatable Contents가 되어야 할 것
제2회 세계문화산업포럼 韓 문화계 대표 인사로 기조연설

SM엔터테인먼트(이하 SM) 이수만 총괄 프로듀서가 7월 1일 유튜브를 통해 온라인 생중계된 제2회 세계문화산업포럼(이하 WCIF)에 참석, ‘미래 기술 변화와 K-POP 산업의 비전’을 주제로 기조연설을 펼쳤다.

이날 이수만 총괄 프로듀서는 “프로듀서로서 저의 화두는 언제나 ‘미래의 콘텐츠, 콘텐츠의 미래’다. 저는 오래 전부터 미래에는 프로듀서, 프로슈머의 가치와 영향력이 더 커질 것이라고 강조해왔다. 특히 콘텐츠에 자발적으로 참여해서 재창조하고 확산시키는 프로슈머의 중요성을 강조해왔다. 이미 SM에는 전 세계 수 억 명의 잠재적 프로슈머가 기다리고 있고, ‘프로듀서’의 시대 안에서 ‘프로슈머’가 정점을 이루는 시대로 치닫고 있다”며, “우리는 프로슈머들이 Re-Created Contents를 만드는 메타버스에 살고 있고, 프로슈머들의 Re-Create를 통해 가장 처음 만들어진 오리지널 콘텐츠, SM만이 만들 수 있는 킬러 콘텐츠의 가치는 점점 더 높아지고 있다. 오리지널 콘텐츠는 프로슈머들이 재창조할 수 있는 Re-Creatable Contents가 되어야 한다”고 전했다.

더불어 “저와 SM은 더욱 많은 프로슈머들이 다양한 플랫폼에서 그들이 가공한 콘텐츠를 자유롭게 공유하는 생태계가 조성될 수 있도록 ‘SM Culture Universe’(SMCU)를 공고히 설계하고 있다. 현실과 가상의 경계없이 전 세계가 문화로 연결된 미래의 엔터테인먼트 세상, SMCU는 저와 SM이 만들어가는 미래 세계관이자 메타버스 세상”이라며, “지금부터 SM의 모든 아티스트들은 SMCU라는 세계관을 통해 서로 연결되고, 현실 세계는 물론 꿈, 가상 현실, 우주를 무대로, 넓은 무대에서 그들의 음악과 콘텐츠를 선보일 것이다. 새로운 미래의 콘텐츠를 창조하며 프로슈머에게 더 많은 IP를 제공하고, 프로슈머의 활동을 지속적으로 지지해 나갈 예정”이라고 밝혔다.

이어 “프로슈머 정점의 시대 그리고 블록체인 시대, NFT로 알 수 있듯이, 미래에는 콘텐츠가 재화나 자산이 될 것이다. 콘텐츠가 가치 있는 자산으로 평가받고, 메타버스에서 화폐로 거래되는 시대다. 콘텐츠가 제3의 화폐가 되는 날이 멀지 않았다. 우리의 콘텐츠가 프로슈머의 시대를 이끌어갈 수 있는가. 블록체인의 시대에서 사랑받을 수 있는가. 이것이 제가 K-POP뿐 아니라 문화산업, 미래산업의 리더들과 나누고 싶은 아젠다”라고 콘텐츠의 영향력을 강조하며, “K-POP의 역사는 혁신이다. 우리가 함께 창조하고 축적해온 스토리와 콘텐츠는 이미 역사가 되고 있고 또 미래다. 미래 우리의 어마어마한 자산이 될 것이다. K-POP이 단순히 소비되는, 그때 지나가는 상품이 아니라 소장할수록 가치가 높아지는 미래 콘텐츠, 미래산업이 될 것이라고 확신한다”고 말했다.

그는 미래 콘텐츠로 자리 잡은 K-POP의 사례로 NCT-Hollywood 오디션과 에스파의 세계관을 소개한 데 이어, “미래를 위해 모든 분야에서 셀러브리티와 기술을 융합하는 협업이 앞으로 더욱 중요해질 거라 생각한다. SMCU는 이미 문화와 과학기술이 융합된 새로운 콘텐츠의 보고가 되고 미래의 콘텐츠 유니버스를 만들어냈다”면서 “SMCU라는 하나의 큰 메타버스 이야기가 영화, 예능, 드라마, 만화, 소설 등이 결합된 새로운 장르로 탄생하면서 전혀 새로운 콘텐츠 경험을 하게 될 것이고, 이러한 SMCU를 한꺼번에 볼 수 있는 종합 예술 콘텐츠가 새로운 장르의 표현 방식인 ‘CAWMAN’으로 나타나고 발전될 것”이라고 연설을 마쳐 뜨거운 호응을 얻었다.

기조연설 후 진행된 특별 대담에서 캐피톨 뮤직 그룹 제프 본 Chairman&CEO는 “미국에서는 SM과 이수만 총괄 프로듀서의 행보를 지켜보고 있다. 슈퍼엠과 NCT, 에스파도 이미 성공적이지만, 미래에는 더 많은 활용 기회가 있고 더 많은 것이 이루어질 수 있을 것”이라고 말했으며, 테디 지 할리우드 영화감독은 “이수만 총괄 프로듀서는 문화계의 스티브 잡스 같은 역할을 하면서 산업에 엄청난 영향을 끼쳤고, 비전과 선구안을 바탕으로 기술뿐만 아니라 기술을 매끄럽게 콘텐츠와 연결하는 데 많은 기여를 했다. 에스파는 단순 걸그룹이 아니라 하나의 콘셉트이고 K-POP의 혁명이자 미래를 상징한다. 그가 로봇, AI, 아바타와 관련해서 가진 미래 세계관을 바라보면, 실제로 우리가 이 방향으로 가면서 그의 이상과 꿈, 삶, 경험에서 얻을 수 있는 데이터를 가지고 유니버스를 확장해야 한다”고 발언해, 이수만 총괄 프로듀서가 이끌어 나갈 미래 엔터테인먼트 산업에 대한 기대감을 드러냈다.

또한 두 번째 세션에는 SM 이성수 대표이사가 ‘가상세계와 현실세계의 결합과 엔터테인먼트 산업의 변화’ 관련 대담의 패널로 참석, SM의 메타버스 전략에 대해 “유니버설 랭귀지는 음악이다. SM은 CT를 바탕으로 좋은 음악을 만들어 왔고, 전 세계가 좋아하는 음악에, 보는 장르인 댄스, 비디오, 콘텐츠로 영역을 확대한 세계관을 가지고 있다. 메타버스를 실현할 때, 기술도 중요하지만 어떻게 예술과 접목시켜 대중들에게 보여주는지도 중요하다”고 말했다.

마지막 세션에서는 에스파가 특별 스테이지로 ‘Black Mamba’, ‘Forever’, 롱런 인기를 이어가고 있는 신곡 ‘Next Level’ 등을 선사, 세계 최초 온라인 전용 유료 콘서트 ‘Beyond LIVE’의 AR, XR 기술이 접목된 화려한 무대를 펼쳤으며, 다중 화상 연결을 이용한 인터랙티브 화면 속 전 세계 팬들과 직접 소통하는 시간도 가져 이목을 집중시켰다.

2021-06-24 Press Release

SM Entertainment signs MOU with KAIST for metaverse research

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Executive Producer Soo-Man Lee presented new future content through the NEW mixed video genre ‘CAWMAN’ in a special lecture

SM Entertainment signs an MOU with KAIST.

SM and KAIST signed a business agreement for metaverse research at the KAIST headquarters on the afternoon of the 23rd in the presence of Executive Producer Soo-Man Lee, KAIST President Lee Kwang Hyung, and SM CEO Lee Sung Su.

Through this agreement, SM and KAIST plan to jointly carry out technological cooperation in fields such as content, artificial intelligence and robots, joint project related to digital avatar production, and joint academic research on CT (Culture Technology).

President Lee Kwang Hyung said, “I hope that the cultural imagination of SM Entertainment, which has captured the hearts of people all over the world, meets KAIST’s excellent technology and becomes a product of great creativity that contributes to the future entertainment market as well as the development of engineering technology.” .

In addition, after the signing ceremony, Executive Producer Soo-Man Lee gave a special lecture to KAIST students and members on the theme of 'The future entertainment world where KAIST and SM will co-exist'.

In this lecture, Executive Producer Soo-Man Lee talked about his experience as a First Mover in the Korean entertainment industry and said, “Since the founding of SM, I have been emphasizing the importance of the impact of culture on the economy with the motto ‘Culture first, Economy next’. He said, “We focused on creating a global movement, a continuous movement to accumulate Korea’s national wealth, rather than just exporting albums and dramas.”

In addition, he cited culture technology (CT) as a core competency that made K-Pop a global culture and evolved, saying, “CT is not limited to one generation, but a written manual should be created, disseminated, and passed on to future generations. Thought. So, based on my knowledge, experience, and know-how, I have established an independent concept called CT, which is a technology to create content, and created a systematic production system.” He explained, “CT continues to evolve along with the development of technology. I and SM pay attention to new technologies and continuously try to converge culture and technology to present new content experiences,” he said, introducing holographic content and Beyond LIVE.

Regarding the future entertainment world, “I think it will be a world of celebrities and robots. The beginning of a robot is an avatar, and we value avatars. The future world of celebrities and avatars has already begun, and aespa in 2020 has started.” He said, “SM CULTURE UNIVERSE, the future entertainment world connected with culture, is the worldview of the future entertainment world that I and SM dream and create. SMCU is a new mixed video content genre combining C for cartoon, A for animation, W for webtoon, M for motion graphics, A for avatar, and N for novel. It will be a content experience.”

He added, “As a producer, my topic is always the future, future content. Culture and science must naturally converge for a coexistence of human life and future. Through the combination of culture and science and technology such as bio, nano, and AI, it is possible to advance the entertainment world of the future beyond human imagination. Culture technology will evolve into a fusion of culture and science and technology, that is, CT that includes science.” He emphasized, “I think the future producer will be Culture Scientist. Future producers need to become Culture Scientists, and we need a lot of Culture Scientists to produce the entertainment world of the future we want to live in. We hope that many ‘Culture Scientist’, a 21st century cultural pioneer, will come out from SM and KAIST.”

- Google translation.

2020-12-01 Press Release

SM Lee Sung Su, CEO, made a keynote address at The National Academy of Engineering of Korea'East-Asia Round Table Meeting'!

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“SM culture technology will shine even more in the new normal era”

SM Entertainment CEO Lee Sung Su attended the '2020 East-Asia Round Table Meeting' hosted by The National Academy of Engineering of Korea.

CEO Lee Sung Su participated in the '2020 East-Asia Round Table Meeting' hosted by The National Academy of Engineering of Korea in Korea on the 30th, and gave a keynote speech under the theme of'CULTURE TECHNOLOGY: SHINING IN THE NEW NORMAL'.

On this day, CEO Lee Sung Su said, “Due to the COVID-19 pandemic,'untact' began to emerge in various industries, and this opened an era of new lifestyles using virtual reality, nano and bio technologies, and AI. . SM has already been preparing for the “new normal era” of these new technologies for more than 20 years, and I would like to talk about SM’s “culture technology” at the center today.”

CEO Lee Sung Su said, “'Culture Technology' was introduced by producer Lee Soo Man who was convinced of'Culture First, Economy Next', and it has established itself as a fundamental operating system of SM and a growth engine of K-POP.” Culture technology can be divided into three stages:'Culture Creation' to create artists and contents through casting, training, production, and management,'Culture Development' to develop artists and music contents into an industrial stage, and core resources and It is composed of'culture expansion' that expands to another business with know-how.”

CEO Lee Sung Su said, “SM is from H.O.T.'s 3D movie'Era of Peace' to GIRLS' GENERATION's holographic live concert, the world's first holographic musical'School Oz', Red Velvet's interactive AI smart speaker in collaboration with SK Telecom, Intel NCT 127's superhuman AR, which collaborated with the studio, has been working on developing music contents created by SM into an industry by utilizing new technologies and knowledge and sometimes collaborating with other industries. And'Culture Technology', which has reached the'Culture Development' stage in this way, uses core IPs in the'Culture Expansion' stage to create diversity and expands to the world without limits.”

In particular, CEO Lee Sung Su said, “As a representative example of the “culture expansion” stage, SM introduced the world's first innovative online concert platform “Beyond LIVE” in the “New Normal Era” using AR and XR technologies. 'Beyond LIVE' added new features to the concert to provide a fantastic 3D experience to the audience, was well received by media around the world, and has had an impact throughout the global entertainment industry. “Recently,'Beyond LIVE' was introduced by HYUNDAI. 'Beyond DRIVE', an innovative virtual showcase, was conducted using AR and XR technologies applied to the advertising campaign of SM is developing'Beyond LIVE' into a better culture than just an online concert platform. In the future, we will be able to meet new types of performances that combine “Beyond LIVE” with these existing concerts.”

“As such, SM's content develops and expands using innovative technology and knowledge. However, it does not end at the stage of expansion, but becomes a virtuous cycle and re-enters the stage of creation. An example is'aespa', which debuted on the 17th. It is a new type of group that coexists and communicates with each other. As aespa's activities continue, avatar members and AI technology will be more deeply integrated, and fans will be able to directly interact with aespa anywhere they want. This is what producer Lee Soo Man has already revealed at the World Knowledge Forum in 2011 by presenting a vision for a'virtual country', and SM is creating a new world by applying AR and XR to artists and contents in the new normal era.” Mentioned.

Lastly, CEO Lee Sung Su said, “All of you here are the people who have led the improvement of our lives by constantly striving for technological advancement. We hope to lead us to a new world with better technology in the future, and SM will do the same. I believe that SM's culture technology will shine brighter in the new normal era.”

Meanwhile, the '2020 East-Asia Round Table Meeting', which CEO Lee Sung Su gave a keynote speech, was hosted by The National Academy of Engineering of Korea, a corporation established for the development of future engineering technology, and utilized economic opportunities in Northeast Asia. It was held to revitalize engineering technology networks between countries.

- Google translation.

2020-11-22 Press Release

SM Lee Sung Su representative delivered a speech at the "COME UP 2020"!

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"Construction of a giant virtual nation has already begun."

Representative of SM Entertainment Lee Sung Su participated in the keynote speech at the global startup festival "COME UP 2020".

Representative Lee Sung Su participated in the "COME UP 2020" event held online on the 21st, and gave a keynote speech on the theme of "cultural technology, cultural technology that shines in the new normal era."

On this day, Lee Sung Su said, "As SM overcomes the COVID-19 fundamental crisis and stands at the beginning of a new era, SM is a company with cultural technology, that is," technology ", virtual reality, nano, Introducing the direction of participating in the new normal era, which opens up to new technologies such as biotechnology and AI, "he began his speech.

First, Lee Sung Su said, "Culture technology" was introduced by Lee Soo Man producer who saw the possibility of "Culture First, Economy Next", and it is the basic operating system of SM and the driving force of K-POP. "Culture technology can be divided into three stages, consisting of casting, training, producing, and management," culture creation "to create artists and content, and artists and music content in the industry. "Culture development" that develops in stages, and "Culture expansion" that expands to other businesses with important resources and know-how. "

Next, "Culture Expansion is composed of the" Extreme Ferry Onshoru "field where you can directly experience F & B, space business, etc. and the" Platform "field that resonates through the platform. SM also unveiled new platforms such as the world's first online concert "Beyond LIVE" and media content that combines concert advertisements and content, and will continue to combine existing concerts with "Beyond LIVE" in new forms of concerts. We are also preparing. "

Lee Sung Su also said, "Content created using culture technology will not end at the expansion stage, but will enter a virtuous circle and return to the creation, that is, the IP stage. The group "aespa", which debuted on the 17th, is an example. "" aespa is a team where virtual world avatars and members of the real world communicate with each other, and from now on, aespa and all SM artists will They are interconnected through a huge world view called "SM Culture Universe", and through culture they will choose their music and content on a wider stage, set in dreams, virtual reality, space and the real world. I'm planning to do it. "

In addition, "Producer Lee Soo Man announced that from 2017, the world of robots and celebrities will become the world of avatars. SM declared the SMTOWN virtual music empire in 2011, but SM has these super "We have begun to realize a huge virtual nation," he said. "NCT, which resonates and communicates through dreams, aespa, which connects with members of virtual reality, and fans and artists interact in real time on stage. We are approaching the world of content. It is the pinnacle of culture technology in the world that makes all this possible, and it creates a virtuous cycle of culture technology so that consumers and fans can sympathize with it. It acts as a device that makes it possible. "

Finally, "We predict that avatars and robots will play an active role in the New Normal era, but SM is already presenting content created in the world of avatars and robots. Director Stanley Cubic imagined and created" Just as "Space Odyssey" will be realized with many technologies in the future, Lee Soo Man general producer and SM will show their imagination as producers and cultural companies respectively, and the coming new normal and future I want to present the story even if use it as a material for the content. Hope that many startups, students, and others who participated in this event today will study and develop technologies that will reveal the future, and will lead the new normal era well and promote the development of humankind. " After finishing the speech, got a big response.

"COMEUP 2020", in which Representative Lee Sung Su participated in the keynote speech, was sponsored by the Ministry of SMEs and Small Ventures, and the COMEUP 2020 Organizing Committee was sponsored by the Founding Promotion Agency. It is the most prestigious global startup event in South Korea to strengthen exchanges and cooperation with the ecosystem of Korea.

- Google translation.

2020-11-13 Press Release

Representative of SM Entertainment Lee Sung Su - SUPER JUNIOR SIWON, representative of Korean cultural industry

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Participation in "2020 KOREA·WORLD CHINESE ENTREPRENEURS BUSINESS WEEK" for overseas Chinese businessmen all over the world!
SIWON makes a speech at "2020 KOREA·WORLD CHINESE ENTREPRENEURS BUSINESS WEEK" Leaders Forum! Announcing the arrival of global K-POP!

Representative of SM Entertainment Lee Sung Su and SUPER JUNIOR SIWON participated in "2020 KOREA·WORLD CHINESE ENTREPRENEURS BUSINESS WEEK" for overseas Chinese businessmen all over the world on behalf of the Korean cultural industry. Here, "Chinese businessmen" is an abbreviation for Overseas Chinese Merchant, and this event was held simultaneously all over the world in a real-time online forum for COVID-19.

Lee Sung Su and SUPER JUNIOR SIWON will attend the opening ceremony of "2020 KOREA·WORLD CHINESE ENTREPRENEURS BUSINESS WEEK" held on the 12th, so SIWON will broadcast live online via YouTube. The lecture, which included the value and vision of SM Entertainment, attracted the attention of the participants.

On this day, SIWON said, "SUPER JUNIOR has released groups, units, and solo albums that have been softly exceeded by about 100 companies since their debut in 2005. At the time of their debut, the concept of" units "as well as large groups in Japan. Although it was a time when I was not used to it, SUPER JUNIOR has a synergistic effect that only a large group can have, such as personally playing an active part in smoke, musicals, broadcasting, and releasing a large number of albums as a unit or as a single unit. He showed me exactly. "Since recording a global hit with" Sorry, Sorry "in 2009, the Korean group's first solo concert in France, a special lecture at Oxford University in the UK, and the first building by a K-POP artist. He has set various first records such as entering the board Latin chart, "he introduced SUPER JUNIOR.

In addition, he mentioned that SUPER JUNIOR was able to continue to take on new challenges until now, 16 years after its debut, thanks to the full support and support of SM Entertainment Lee Soo Man general producer. There was a word that Soo Man producers used to say to artists and staff for a long time. It was exactly the importance of "culture technology", "said Lee Soo Man producers for their own casting, training, producing and management. I explained the systematic system to reach.

He realized the world's first online-only paid concert "Beyond LIVE" based on such "culture technology", "The new culture technology that SM Entertainment is aiming for in the field of concerts." Beyond LIVE " With the addition of superior technical capabilities that could not be experienced in offline performances such as AR, digital interaction, and artwork, which are cutting-edge augmented reality, the concert will be broadcast live in real time worldwide for a fee. Audiences can enjoy the performance at the same time without any spatial or physical restrictions. "

In addition, SM Entertainment presents the core value of future entertainment, and regarding Vision SMCU (SM CULTURE UNIVERSE), "SMCU is not just a world view interpreted as a symbol or metaphor, but an attractive character and story. The storytelling content is a new vision and project for expressing artists and music. These SMCU projects soon started with the girl group aespa, including aespa in SMCU, EXO, Red Velvet, NCT, etc. I want to develop the world view and story of several groups independently, and sometimes connect them to expand a new story. "" SUPER JUNIOR also belongs to the huge culture universe called SMCU, so how will it be in the future? I would like you to watch over whether you will develop a strange story, "he said, amplifying his expectations.

Finally, SIWON said, "SM Entertainment has presented a vision of the entertainment world of the future for the past 25 years. Informing the world of K-POP with differentiated" Made by SM "content and raising the phase of the Republic of Korea. I would like to ask SM Entertainment, SUPER JUNIOR, and myself, CHOI SIWON, for their continued interest and support. "

On this day, SIWON shared the value and vision of SM Entertainment with the world's leading images and next-generation leaders, and made K-POP's influence widely known to the global market.

Meanwhile, SIWON's speech at the "Korean and Chinese businessmen Leaders Forum" came from various regions, including Vice President Doosan Heavy Industries & Construction Park In Won, Chairman of Hong Kong Xin Hua Group , and Vice Chairman of China's giant e-commerce company Sunin Commerce. Global human resources participated and dealt with various issues such as global economy, culture, and society.

- Google translation.