SM Entertainment

2022-01-27 Press Release

SM Entertainment signed an industry-academic cooperation MOU with Chungkang College of Cultural Industries to strengthen its competitiveness in metaverse contents.

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Starts collaboration for the development of the metabus & cultural contents industry.

SM Entertainment signed an industry-academic cooperation MOU with Chungkang College.

SM and Chungkang College signed an industry-academic cooperation to strengthen the competitiveness of the metaverse and cultural contents industry in the morning of the 26th at SM's new building in the presence of SM co-representatives Lee Sung-su and Tak Young Jun and President Hwang Bong Sung of Chungkang College.

Through this industry-university collaboration, SM and Chungkang College will ▲ jointly plan and collaborate on programs necessary for the composition and operation of metaverse related contents ▲ nurture and educate talents necessary for the development of the cultural contents industry ▲ joint use of facilities and resources for mutual development, and As the two companies plan to develop cooperative projects, the cooperation between the two companies is expected to strengthen the educational curriculum related to content production and provide students with a variety of experiences.

Lee Sung-su, SM Co-CEO, said, “Amid the growing influence of K-contents worldwide, Chungkang College, which nurtures global key talents in digital content fields such as games, webtoons, and animations, and CT (Culture Technology) We hope that SM, who has strengths in music and artist production based on the foundation, will meet and collaborate in various fields related to the metaverse beyond content in the future.”

In addition, SM Co-CEO Tak Young Jun said, “Chungkang College is looking for the same direction as SM, which aims for the convergence of culture and new technology, in that it creates convergence contents between different fields such as contents, fashion, food, and performing arts with technology as the center. I think you are watching We look forward to various collaborations in the field of CAWMAN (Cartoon, Animation, Web-toon, Motion graphic, Avatar, Novel), a concept created by General Producer Lee Soo-Man.”

Hwang Bong Sung, President of Chungkang College, said, "Through collaboration between SM, a pioneer in the Korean entertainment industry and leading the global K-POP craze, and Chungkang College, which possesses contents in various fields in the cultural industry, we are able to create various synergies suitable for the establishment of a metaverse content environment in the future. I look forward to being able to do it.”

In addition, SM is a future entertainment world where the world is connected with culture without boundaries between reality and virtuality by grafting the metaverse to entertainment, and through SMCU (SM Culture Universe), which contains the future contents of the metaverse that SM aims for, artists, music, and music In December of last year, under the title of the comprehensive content project 'SMTOWN 2022: SMCU EXPRESS', general producer Lee Soo-Man and SM In order to comprehensively experience future contents in the metaverse viewed, the albums, exhibitions, and performances were presented together, collecting topics.

- Google translation.

2022-01-04 Press Release

SMTOWN winter album ‘2021 Winter SMTOWN : SMCU EXPRESS’ sold over 410,000 copies!

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The highest sales record ever for SM season album and proved the SM brand power!

‘2021 Winter SMTOWN : SMCU EXPRESS’ sold over 410,000 copies.

'2021 Winter SMTOWN: SMCU EXPRESS', released on December 27th, surpassed 416,494 copies (as of the 3rd) in album sales within 8 days of release, recording the highest sales of SMTOWN album history, proving the power of SM's brand once again.

This ‘2021 Winter SMTOWN: SMCU EXPRESS’ is the first SMTOWN winter album to be released in about 10 years since 2011. A total of 10 songs with various charms participated by SM artists who are performing global activities such as KANGTA, BoA, TVXQ, SUPER JUNIOR, Girls' Generation-Oh!GG, SHINee ONEW, KEY, MINHO, EXO KAI, Red Velvet, NCT, aespa were recorded and received a hot response.

Also, including the double title songs 'Hope from KWANGYA' and 'Dreams Come True', 'NEW ballad units' SUPER JUNIOE KYUHYUN and SHINee ONEW, NCT TAEIL's 'Ordinary Day', 'rap units' NCT TAEYONG, JENO, HENDERY, YANGYANG, aespa GISELLE's 'ZOO' stage was also unveiled on January 1st through the worldwide free online concert 'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA'.

This album is 'SMTOWN 2022: SMCU EXPRESS', a comprehensive content project designed to comprehensively experience future content in the metaverse from the perspective of producer Lee Soo Man and SM, and the media art 'SMTOWN EXPERIENCE: PLAY@ KWANGYA' was released along with the online concert 'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA' on January 1.

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2022-01-02 Press Release

'SMTOWN LIVE 2022 : SMCU EXPRESS @ KWANGYA' Records 51 Million Streams in 161 Regions Worldwide, Setting a New View Record for a korean Online Concert!

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40 Stages Including Got The Beat's 1st Ever Performance & Unique Collaborations + The DJ Section!

'SMTOWN LIVE 2022 : SMCU EXPRESS @ KWANGYA' was a successfully blocked the world on the first day of the new year.

'SMTOWN LIVE 2022 : SMCU EXPRESS @ KWANGYA' has been free online to relay on January 1, from 1pm to YouTube and Beyond Live Global Platforms, including a global platform, and 161 regions around the world (BEYOND LIVE access) Recording the streaming, a renewed value (3583 million streaming), which recorded the Korea Online Concert Choi, Korea, and confirmed explosive attention.

This concert 'SMTOWN LIVE 2022 : SMCU EXPRESS @ KWANGYA' was a virtual space called 'Kwangya' in the Virtual Space 'SMCu Express Station' in the background,
And due to the long-term Corona 19, I was planned as a free performance to comfort the fans all over the world and preached hope.

The LEE SOO MAN overall producer of the performance of the performance Lee Soo MAN over the opening speech, "SMCU crosses the virtual and reality, and the concept of each artist's shared story, the world view, and the universe with the identity of each team, "This world view is" a new world "," he said, "These world views are developing and developing newly named" metaveral origin stories "in the wilderness. Through this, the new world will be unfolded. "

In the beginning show, the Got THE BEAT's new song 'Step Back' stage, which has been launched from launching, Max Changmin's new solo album, which is scheduled to release in January, '2021 Winter Smtown: SMCu Express' released on the 27th, SUPER JUNIOR KYUHYUN and SHINee ONEW, NCT TAEIL's 'Ordinary Day' stage, 'Rap Units' NCT TAEYONG, JENO, HENDERY, YANGYANG, aespa GISELLE's special stage 'ZOO', has been offered a rich sights.

In addition, BoA and NCT SHOTARO's 'Only One', SHINee KEY and Girls' Generation TAEYEON's 'Hate that ... ', HYOYEON and GISELLE 'SECOND', HYOYEON and Yangyang 'Dessert', ONEW and aespa NINGNING's '별 하나 (Way)', 'Legend' KANGTA and BoA, a long time ago TVXQ!'s stage, hit songs from the Medule of SUPER JUNIOR from Girls' Generation TAEYEON, HYOYEON, SHINee ONEW, KEY, MINHO, EXO KAI, Red Velvet, NCT U, NCT 127, NCT DREAM, WayV KUN&XIAOJUN, aespa, captured the gaze without a break.

In addition, KANGTA also said, "With SMTOWN, he was linked to a single world view with his colleagues, and he was a stronger tie. I want to give you a warm feeling through SM family songs," SUPER JUNIOR also said, "We also have a worldview, and they belong to the SMCU Worldview, so they feel newly debuted. I would like to keep my debut in the SMCU, and I would like to keep with more than 20 years of time," said.

With the last performances, From DJ HYO, Raiden, IMLAY, GINJO, J.E.B, MINIMONSTER, MARVISTA, Hitchhiker, such as DJ Artists, such as DJ Artists, and the last, with a multi-dielectric configuration with a virtual spectativity, was hot.

Meanwhile, SM announced the launch of the MUSIC Nation Smtown Meta-Passport 'that gives the Citizenship of the Virtual Country Music Nation Smtown through the performance.

- Google translation.

2021-12-20 Press Release

NCT, aespa, Raiden, GINJO, IMLAY

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Join the ‘SMTOWN 2022: SMCU EXPRESS’ lineup!
Expectations for a content project that crosses performance + album + media art UP!

NCT, aespa, DJ Raiden, GINJO, and IMLAY (SM) have joined the ‘SMTOWN 2022’ lineup.

'SMTOWN 2022: SMCU EXPRESS' teaser image of NCT, aespa, DJ Raiden, GINJO, and IMLAY was released on SMTOWN's official SNS account at 0:00 on the 19th and 20th.

Following the previously released teaser images for KANGTA, BoA, TVXQ!, SUPER JUNIOR, Girls' Generation-Oh!GG, SHINee ONEW, KEY, MINHO, EXO KAI, and Red Velvet, NCT, aespa, DJ Raiden, GINJO, and IMLAY also 'SMCU' Expressing a strong force in the background of the train car that fits the concept of 'Express'.

This ‘SMTOWN 2022’ project is based on the concept of ‘SMCU EXPRESS’, and the worldview of artists newly named ‘Metaversal Origin Story’ by Lee Soo Man, executive producer, is expanded based on SMCU (SM Culture Universe).

Accordingly, the SMTOWN winter album '2021 Winter SMTOWN: SMCU EXPRESS', which will be released on the 27th, to comprehensively experience the future contents in the metaverse from the perspective of producer Lee Soo Man and SM, media art that will be held on the 1st floor of SM's new building on the 30th. 'SMTOWN EXPERIENCE: PLAY@KWANGYA' and 'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA', an online concert that will be broadcast free of charge worldwide on January 1, will be introduced sequentially.

- Google translation.

2021-12-17 Press Release

SHINee ONEW-KEY-MINHO, EXO KAI, Red Velvet ‘SMTOWN 2022’ teaser image released!

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Media art ‘SMTOWN EXPERIENCE: PLAY@KWANGYA’ open on the 30th!

SHINee ONEW, KEY, MINHO, EXO KAI, and Red Velvet (SM)'s 'SMTOWN 2022: SMCU EXPRESS' teaser image has been released.

At 00:00 on the 17th, the teaser images of SHINee ONEW, Key, MINHO, EXO KAI, and Red Velvet were released on SMTOWN's official SNS account.

In the released teaser image, the sensual visuals of SHINee ONEW, KEY, MINHO, EXO KAI, and Red Velvet are in harmony with the train car background decorated for each group concept.

This 'SMTOWN 2022' project, with the concept of 'SMCU EXPRESS', expands the artist's worldview, which was newly named 'Metaversal Origin Story' by executive producer Lee Soo Man, based on SMCU (SM Culture Universe), Producer Lee Soo Man In order to comprehensively experience the future contents of the metaverse viewed by SM and SM, the online performance to be held at 1 pm on January 1, as well as the album on the 27th and media art on the 30th will be presented.

Meanwhile, the media art 'SMTOWN EXPERIENCE: PLAY@KWANGYA', which will be open from December 30th, is a content utilizing the LED media wall located on the first floor of the SM new building, and is a 'SMCU (SM Culture Universe) concept that runs through KWANGYA'. You can see the images of each SM artist aboard 'SMCU EXPRESS'.

- Google translation.

2021-12-16 Press Release

SUPER JUNIOR, Girls' Generation-Oh!GG also boarded the ‘SMCU EXPRESS’!

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‘SMTOWN 2022: SMCU EXPRESS’ project anticipation UP!

SUPER JUNIOR, Girls' Generation-Oh!GG(SM)'s 'SMTOWN 2022: SMCU EXPRESS' teaser image has been released.

At 00:00 on the 16th, SMTOWN's official SNS account revealed teaser images of SUPER JUNIOR and Girls' Generation-Oh!GG, raising expectations for this project.

Like KANGTA, BoA, and TVXQ! that were previously released, SUPER JUNIOR and Girls' Generation-Oh!GG also drew attention with their colorful charms in the background of train cars with different concepts.

This 'SMTOWN 2022' project, with the concept of 'SMCU EXPRESS', expands the artist's worldview, which was newly named 'Metaversal Origin Story' by executive producer Lee Soo Man, based on SMCU (SM Culture Universe), Producer Lee Soo Man In order to comprehensively experience the future contents of the metaverse viewed by SM and SM, the online performance to be held at 1 pm on January 1, as well as the album on the 27th and media art on the 30th will be presented.

On the other hand, '2021 Winter SMTOWN: SMCU EXPRESS', which will be released on December 27, is SM's first SMTOWN winter album in 10 years since 2011. You can also meet a variety of member combinations that were not possible, and you can now pre-order.

- Google translation.

2021-12-15 Press Release

KANGTA, BoA, TVXQ! teaser images aboard ‘SMCU EXPRESS’ released!

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KANGTA, BoA, and TVXQ! were unveiled as the first lineup of the ‘SMTOWN 2022: SMCU EXPRESS’ project.

At 00:00 on the 15th, the teaser images of the three teams were released on the SMTOWN official SNS account, raising expectations for the artist lineup of 'SMTOWN 2022: SMCU EXPRESS', which will be opened sequentially.

The released teaser image contains images of KANGTA, BoA, and TVXQ!, which are radiating their unique charm against the background of a train car with a different concept for each artist according to the project name ‘SMCU EXPRESS’.

This ‘SMTOWN 2022’ project is under the concept of ‘SMCU EXPRESS’, Based on SMCU (SM Culture Universe), the worldview of artists newly named ‘Metaversal Origin Story’ by Executive Producer Lee Soo Man is expanded. In order to comprehensively experience the future contents of the metaverse from the perspective of producer Lee Soo Man and SM, the album on the 27th and the exhibition on the 30th will be presented as well as performances.

The online performance 'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA', which will be held on January 1 at 1 pm (Korean time), will be broadcast free of charge to comfort and convey hope to fans around the world who are exhausted due to the prolonged Corona 19. It is expected to gain a lot of attention from global fans.

- Google translation.

2021-11-10 Press Release

이수만 프로듀서, “한국이 메타버스, NFT 콘텐츠의 선두주자 될 것”

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- 한국은 세계적인 문화 강국이자 얼리어답터의 나라, 메타버스 시장 이끌 것
- 메타버스, 버추얼 개념을 넘어 우리 삶을 완전히 새로운 세상으로 만들어줄 것
퍼블릭 블록체인 플랫폼 솔라나 재단 개최 ‘Breakpoint 2021’ 컨퍼런스 초대 연사 참여!

이수만 프로듀서는 9일(현지시간) 퍼블릭 블록체인 플랫폼 솔라나(Solana) 재단이 포르투갈 리스본에서 온, 오프라인으로 개최한 ‘Breakpoint 2021’(브레이크포인트 2021) 컨퍼런스에 초대 연사로 참여, ‘NFT와 프로슈머 경제가 열어가는 엔터테인먼트의 넥스트 레벨’을 주제로 기조연설을 펼쳤다.

이날 이수만 프로듀서는 “최근 전 세계적으로 비대면 디지털 사회가 본격화됨에 따라서 가상 세계와 메타버스, NFT와 같은 미래 사업에 대한 수요가 많이 늘어나고, 눈에 띄게 성장하고 있다. 저와 SM이 예측하는 미래 세상은 로봇과 셀러브리티의 세상이고, 더 나아가 아바타의 세상이 먼저 될 것이라 생각한다. 이미 수년 전부터 미래 콘텐츠 시대를 준비해 왔고 지난해 11월 메타버스 걸그룹 에스파를 론칭했다. 에스파는 가상 세계 속 또 다른 자아인 아바타와 함께한다는 메타버스 세계관을 지니고 있다. 에스파로 인해서 엔터테인먼트 업계에서도 메타버스가 더욱 주목 받으며 엔터테인먼트의 ‘넥스트 레벨’은 무엇인가에 대한 관심이 참 많아졌다”고 연설을 시작했다.

특히 “한국은 세계적인 문화 강국이자 얼리어답터의 나라로서, 메타버스, AI 같은 디지털 기술력으로 상당히 앞서 있다. 한국이 인구수와 시장 규모 측면은 작다고 할 수 있지만, 바로 이 가상 세계에서는 아바타를 통해 인구를 무한으로 늘릴 수도 있고, 마켓의 규모도 무한으로 확장할 수 있다. 버추얼 세상과 메타버스를 통해서 새로운 유니버스를 창조하고 마켓을 확장함에 따라 한국이 메타버스의 세계, NFT 콘텐츠의 선두주자가 될 것”이라며 메타버스와 콘텐츠의 강국으로 부상한 한국의 파워를 강조해 이목을 집중시켰다.

또한 메타버스에 대해 “현실에 없는 것을 가능하게 하는 새로운 유니버스이며, 완전히 새로운 세상을 만드는 일”이라며, “단순히 버추얼적인 개념이 아니라 우리의 실질적인 생활에도 직결될 수 있다. 현실을 반영하는 미러링의 세계를 넘어, 우리가 새롭게 기획했던 것들을 버추얼 세상에서 시뮬레이션처럼 만들어 보고 시험, 마케팅을 해보면서, 현실에서 만들어지는 새로운 물건에 대한 시행착오 과정을 미리 거친다. 이로써 더 정교하고, 더 정확하게 우리의 ‘리얼 라이프’인 현실에서 만들어 냄으로써 우리가 더 나은 생활을 가질 수 있다고 생각한다. 버추얼 세상에서 검증된 다양한 것들이 현실의 의식주에 쓰이는 물건, 문화상품 등에 반영이 된다면 역사적으로 전무했던 획기적인 전환점이 될 것이고, 새로운 세상이 열릴 것이다. 로봇과 메타버스의 세상이 오면 오히려 물질적, 문화적 그리고 정신적으로 우리들이 더욱 풍요로운 삶을 살 수 있을 것”이라고 전했다.

더불어 이수만 프로듀서는 이러한 메타버스를 엔터테인먼트 산업에 접목해 “저와 SM은 이제 메타버스를 접목한 SMCU라는 초거대 버추얼 세계관을 통해서 미래 콘텐츠의 시대를 이끌어 나가려고 한다. SM Culture Universe는 현실과 가상의 경계 없이 전 세계가 문화로 연결된 미래 엔터테인먼트 세상이자 SM이 지향하는 메타버스 미래 콘텐츠로, 기존의 음악 장르에서는 볼 수 없었던 새로운 형태의 문화적 IP라고 볼 수 있다. SMCU 안에서 아티스트, 음악, 뮤직비디오, 공연 등 다양한 형태의 독자적인 IP가 서로 연결되고 확장되는 메타버스향 콘텐츠 IP를 만들어가는데 집중할 계획”이라고 밝혔다.

이어 “그 예로, 최근에 SMCU 영상을 통해서 ‘CAWMAN’이라는 혼합 영상 콘텐츠 장르를 선보이기도 했다. 카툰(Cartoon)의 C, 애니메이션(Animation)의 A, 웹툰(Web-toon)의 W, 모션 그래픽(Motion graphic)의 M, 그리고 아바타(Avatar)의 A, 노블(Novel)의 N을 조합한 단어로, 전혀 새로운 미래의 콘텐츠 경험을 선사할 것이다. 요즘 플랫폼 틱톡처럼 MZ세대들은 짧은 콘텐츠를 더 많이 선호하고 익숙해져 있는데, ‘CAWMAN’은 서로 다른 장르의 요소들이 각각의 특성대로 이야기를 표현해주면서, 스토리가 하나로 이어지는 새로운 형태의 영상 표현 기법”이라고 소개했다.

이수만 프로듀서는 “콘텐츠의 중요성이 더욱 높아지고, 마침내 전 세계의 프로슈머들이 Re-Created 콘텐츠를 만들면서 메타버스의 정점을 이룰 것이다. 메타버스는 프로슈머들이 와서 같이 놀고, 인간에게 주어진 가장 높은 신의 경지에까지 닿아 있는, 신이 허락하는 창조를 하는 곳이어야 한다. 또 프로슈머들이 놀고 싶고, 창조할 수 있게 만들어야 한다”며, “SM이 만든 킬러 콘텐츠가 프로슈머와 프로듀서들에 의해서 많은 Re-Creatable 콘텐츠가 되고, 그렇게 만들어진 Re-Creatable 콘텐츠를 다시 SM이 제공한다. 이렇게 프로슈머들이 Re-Created 콘텐츠를 만들 수 있도록 저를 비롯한 프로듀서들이 방향을 제시하고, 또 Re-Creatable 콘텐츠를 만들어주는 곳이어야 한다”고 밝혔다.

Re-Creatable 콘텐츠의 방향성으로 NFT와의 관계성을 언급, “메타버스의 세계관 혹은 스토리를 형성하는 각각의 콘텐츠들은 모두 NFT로 연결될 것이다. 100명, 1000명이 전 세계에서 머리를 모으고 창조력을 발휘해서 하나의 NFT 콘텐츠를 함께 Create하고, NFT 콘텐츠의 퍼센티지를 소유하게 되는 형태로 만들어져야 된다. 이렇게 탄생한 NFT 콘텐츠들은 ‘Lifetime Value’를 가지게 된다. 한 번 소비하고 없어지는 것이 아니라 라이프타임 동안 프로슈머, 프로듀서 등 관계하는 사람들이 모두 가치를 갖게 될 것이다. 즉 NFT는 ‘Lifetime Value’를 갖게 하는 블록체인이라고 할 수 있다. 블록체인으로 보호되고, 소유자가 기록돼서 다 할 수 있는, 또 변화시킬 수 없는, 메타버스 콘텐츠는 소장되는 그림처럼 코인으로 값이 책정되기도 한다. 이를테면 화폐처럼, 옛날의 물물교환처럼 되는 시대가 도래했다. NFT를 통한 콘텐츠 거래가 활발해짐에 따라서, 코인이 트레이딩 거래소를 통해 거래되는 것처럼, NFT 거래소도 굉장히 중요하게 될 것이다. 또 꼭 상품화되거나 돈을 내지 않더라도 프로슈머가 찾아올 수 있도록 해야 한다. 프로슈머가 없으면 아무런 소용이 없다. 향후 NFT가 미술품 같은 존재보다는 어쩌면 화폐로서의 가치를 가지게 된다면 NFT 거래소의 역할이 매우 중요할 것이다. 이 부분에 대해 콘텐츠를 만들고, 메타버스를 활용하는 모두가 함께 고민하고 미래를 잘 설계해야 한다”고 견해를 전했다.

마지막으로 “저와 SM은 그동안 문화와 기술을 결합해서 새로운 시도를 지속해왔고, 앞으로도 음악, 비주얼, 퍼포먼스 등에 혁신적인 도전을 멈추지 않을 것이다. 더욱 다양한 Re-Created 콘텐츠가 탄생하고 무한한 콘텐츠 유니버스가 만들어질 수 있도록 노력할 것”이라며 연설을 마쳤다.

이수만 프로듀서가 기조연설에 참여한 솔라나 ‘Breakpoint 2021’은 블록체인과 관련된 다양한 주제로 진행되는 글로벌 컨퍼런스로, 솔라나 창립자 아나톨리 야코벤코(Anatoly Yakovenko), 최고운영책임자 라즈 고칼(Raj Gokal), 스테이블코인 USDC 발행사 서클(Circle)의 최고경영자 제레미 알레어(Jeremy Allaire), 암호화폐 전문 헤지펀드 멀티코인 캐피톨(Multicoin Capital) 공동설립자 카일 사나미(Kyle Samani) 등 블록체인 및 암호화폐 관련 산업의 주요 인사들이 함께 참석했다.

2021-10-07 Press Release

SM Lee Sung Su's keynote speech at '2021 STARTUP:CON'

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“We will realize the next level of content through SMCU”
“We will make Korea and Seoul a mecca of global culture”

SM Entertainment (hereinafter referred to as SM) CEO Lee Sung-su attended the content startup conference '2021 STARTUP:CON' as a keynote speaker.

CEO Lee Sung-su attended '2021 STARTUP:CON', which was broadcast online on the 7th, and gave a keynote speech on the topic of 'SM Content Roadmap - Future Content Era seen through SMCU'.

On this day, CEO Lee Sung Su said, "SM's founder and executive producer Lee Soo Man, who is in charge of all production, foresaw the future world would become the world of robots and celebrities, and even the world of avatars. Aespa, a 'Metaverse girl group' with avatars, debuted last year, and starting with aespa's storytelling, SM's dream of a super-giant virtual world was presented to the world. That is the metaverse that SM sees, the culture universe of SM, that is, SMCU.”

He continued, “SMCU is a future entertainment world where the world is connected with culture without boundaries between reality and virtual reality, and the future content for the metaverse that SM aims for.” “Producer Lee Soo Man and SM have accumulated many killer contents and IP The expansion of SMCU created a world that transcends virtual and reality, and furthermore, K-pop, which has become a genre of content beyond the genre of music, is being used as the most effective device to make it look K-pop. The grammar of K-pop can be seen as a new form of cultural IP that cannot be seen in existing music genres from the point of view of the post-corona era that will unfold in the near future and the global trend of metaverse. That is what SMCU looks like that we are making based on our worldview. In SMCU, we will achieve another world of content, the next level, by focusing on creating content IP for the metaverse that connects and expands various forms of independent IPs such as artists, music, music videos, and performances within SMCU.”

In addition, as an example of IP expansion, “The ‘Re-mastering Project’ is a precious asset of SM and the history of K-pop, upscaling SM original music videos with clearer picture quality, and re-mastering the existing master sound source with the sound of 2021. It is a new presentation after work. Hundreds of re-mastering music videos, along with special original content based on them, will also be showcased. This re-mastering project of SM goes beyond the concept of simply upgrading the picture quality of the past video to present it as the current IP, and reinterpreting it as a 2021 version. I think it would be good if you understand it as a project that creates sympathy for all generations with content that makes it possible to truly expand IP. It is a label established with the goal of introducing and presenting expanded K-pop into a wider range of music genres. In the future, we plan to expand our repertoire by presenting K-POP’s Orchestra performances all over the world.”

In addition, “The main keyword of SMCU, ‘KWANGYA’, has a symbolic meaning encompassing the real and virtual worlds. K-pop fans refer to the newly relocated SM headquarters and Seoul Forest as ‘KWANGYA’. 'KWANGYA', an infinite realm in the virtual world, has moved over to the concept of space and is referred to as a new building and becomes a landmark of SMCU. Our goal is to make it so,” he said, “SM expands the various forms of IP based on artists and music to the release of various contents through the trans media strategy within the huge worldview of SMCU, and in business terms, the OSMU strategy We aim to create added value by expanding into adjacent business areas through ” he said.

He continued, “The role of the ‘channel’ as a communication channel with fans who enjoy and consume SM’s contents is also important. The 'channel' referred to here is not simply a concept of a channel through which content is delivered, but a more branded and expanded meaning. We will continue the 'Pink Blood Project' to support prosumers who enjoy SM's original content and reproduce it as creative content through these channels."

Lastly, CEO Lee Sung Su said, “When I joined A&R in 2005, I had the experience of working simultaneously as a member of the R&D task force for the special project of producer Lee Soo Man, 'Music videos and contents using 3D images'. There is this. It was very advanced at the time, but in 2008, when the world went crazy for 3D content with the movie 'Avatar' by James Cameroon, SM had already finished R&D for this, so Samsung Electronics and director James Cameroon worked together. We formed a consortium and were able to show Girls' Generation's 3D music video. To prepare for the future one step ahead like this is the most important keyword for SM that executive producer Lee Soo Man emphasizes the most, namely, ‘The Future of Culture Technology’, and this is how SM prepares for the future. Although it has been a music-based cultural content company for over 20 years, it was most important to graft contemporary technologies such as IT and AI or technologies that were ahead of the times into our content, and continued these attempts for more than 20 years. It was SM that did it. At this point in time when things that transcend the boundaries of IT, AI, and content are happening in both companies and content, as a content company, I want to cooperate with startups based on various technologies and support them.” did.

Meanwhile, '2021 STARTUP:CON', hosted by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency, is held annually since 2015 to provide big insights to the contents startup ecosystem and to promote investment and global exchanges and advances through networks. It is a startup conference in the content field. This year, Netflix founder Marc Randolph, Harvard Business School Professor Bharat N. Anand, and 500 Global President Christine Tsai will deliver keynote speeches.

- Google translation.

2021-10-03 Press Release

SUPER JUNIOR, ‘Three Crowns’ at ‘2021 TMA’! still hot!

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Artist of the Year - Fan N Star Choice Award - Worldwide Icon Award!
“Thanks to the fans who are still alive even after 17 years of debut, we will remain as a group that continues to work hard”

SUPER JUNIOR achieved 3 Crowns at the '2021 The Fact Music Awards'.

SUPER JUNIOR, who won the Artist of the Year, Fan & Star Choice Award, Singer Category, and Worldwide Icon Award at '2021 TMA', led the field atmosphere with SUPER JUNIOR-like cheerfulness, posing full of personality every time he appeared on stage.

First of all, at the 'Artist of the Year' award, YESUNG said, "Thank you so much for the special award, and I will become a better artist in the future. I sincerely thank you,” and SHINDONG said, “Our teacher, Lee Soo Man, I love you. I think that E.L.F people gave us this award. I will express my love with my whole body.” He posed in a cute heart pose, making the viewers laugh.

Next, EUNHYUK said, "I was able to receive this great award because the fans worked hard to click on it." I will always work hard with a sense of mission and become a singer who becomes more popular in the future.” In addition, SIWON said, “Thank you for your support. I hope to see you next time, always in good health.” He also did not forget to thank the global fans.

In addition, SUPER JUNIOR captivated viewers with charismatic choreography such as the 10th album title song 'House Party', dance genres 'Black Suit' and 'Devil'. Among them, HEECHUL even performed a drum performance of the hit song ‘Sorry, Sorry’, completing a stage full of energy unique to SUPER JUNIOR.

Lastly, SUPER JUNIOR leader LEETEUK, who was called the winner of the 'Worldwide Icon Award', said, "It is more meaningful because it is an award made by fans all over the world. I want to tell you. I look forward to the day when I can enjoy it with the fans, everyone is healthy and SUPER JUNIOR will continue to work hard as a group.”

Meanwhile, SUPER JUNIOR has been actively engaged in group, unit, and solo activities since its debut in 2005, and has been consistently loved by music fans around the world.

- Google translation.